Municipal Bond Market Essays and Term Papers
751 Municipal Bond Market Essays: 351 - 375
-
Mkt 571 - Classic Airlines and Marketing
Classic Airlines and Marketing MKT/571 Classic Airlines and Marketing With the current economic situations across the United States, Classic Airlines is currently facing cost reduction at a high level. While Classic Airlines has maintained its sales ($8.7 million), the market situation has affected its share prices and dropped them by 10%. In addition to this, it currently faces morale issues with its employees who have affected the customer service area (University of Phoenix, 2009). This
Rating:Essay Length: 631 Words / 3 PagesSubmitted: August 8, 2012 -
Levitt: The Globalization of Markets
Levitt: The Globalization of Markets Theodore Levitt has written articles that have paved the way for people to think innovatively. Among his important works are "Marketing Myopia" and "The Globalization of Markets," published in 1983. While "Marketing Myopia" deals with the notion that companies should become more aware of meeting the needs of customers, "The Globalization of Markets," focuses on the technological advancements in society and how companies can benefit by producing standardized products globally.
Rating:Essay Length: 693 Words / 3 PagesSubmitted: August 8, 2012 -
International Market Research
International marketing research plays an important role in the identification and development of a company#s strategies for internationalization. It enables a business to identify, evaluate and compare potential foreign market opportunities and develop a marketing plan. Research also provides a company with foreign market intelligence to help it anticipate events, take appropriate action, and prepare for global changes. PURPOSES: To obtain data which is not readily available from a direct authority. To get a general
Rating:Essay Length: 784 Words / 4 PagesSubmitted: August 18, 2012 -
Marketing Week 3 You Decide
To help introduce the Pinnacle brand to the US market place, a marketing campaign focused on how customers use Pinnacle as part of their lifestyle. The idea will be to create a lifestyle message that others can relate to. Pinnacle owners have proven themselves to be strongly committed to the brand. They have formed owners clubs, and associations. The idea is to create an image that will be able to be conveyed to other potential
Rating:Essay Length: 312 Words / 2 PagesSubmitted: August 18, 2012 -
Marketing Plan for Starbucks in Uk
Contents Executive Summary 2 Introduction 2 PESTEL 2 Brand 4 Market Share 4 Target Market 5 Positioning 6 Review and Recommendation 6 Advertising Review and Recommendation 6 Sales Promotion Review and Recommendation 6 Personal Selling Review and Recommendation 6 Public Relations Review and Recommendation 7 Analysis of Strengths and Weaknesses 7 Proposed Marketing Plan 8 Communication Goals 8 Communication Objectives 9 Communication and MArkeing Plan 9 Budget Planning 10 Expected Outcomes 10 Recommendations and Conclusion
Rating:Essay Length: 3,347 Words / 14 PagesSubmitted: August 20, 2012 -
Coca Cola Case Study - Is the Concentrate Market Profitable? Why?
1. Is the concentrate market profitable? Why? The concentrate market is very profitable because of number of reasons- a) The primary costs incurred by concentrate producers were advertising, promotion, market research, and bottler relations. As the costs for promoting products, developing trade and consumer promotions were shared with bottlers - typically at 50%, concentrate producers didn't bear significant advertising, and marketing costs. However the bottlers paid for 66.7%r of promotion cost and concentrate produce bear
Rating:Essay Length: 546 Words / 3 PagesSubmitted: August 21, 2012 -
Harley Davidson Dyna - Marketing Case Study
Running head: HARLEY-DAVIDSON DYNA CASE STUDY Harley-Davidson Dyna - Marketing Case Study Robert Lawson Saint Leo University MKT-301-CL02 Michael Poliquin April 19, 2009 Table of Contents The Harley-Davidson Company 3 Harley-Davidson Product Offerings 4 Harley-Davidson Sales 5 Harley-Davidson Competitors 6 Harley-Davidson Customer Demographics 7 Harley-Davidson's View on Nature and Conservation 7 The Harley-Davidson Dyna 8 SWOT Analysis 11 Marketing Strategy 14 Global Events 16 Current Events 17 References 19 Harley-Davidson Dyna- Marketing Case Study The
Rating:Essay Length: 3,441 Words / 14 PagesSubmitted: August 26, 2012 -
The Importance of Marketing to Your Selected Organization's Success
An explanation of the importance of marketing to your selected organization's success Church and Dwight Co have a brand new product out that will allow taking care of cat personal needs much easier. Marketing is a challenge and discovering the consumer taste or setting the right price can make or hurt your new product. Consumers choose from alternative brands so making products stand out from others can help increase sales. Having a cat litter box
Rating:Essay Length: 302 Words / 2 PagesSubmitted: September 2, 2012 -
Sony - Current Market Conditions Competitive Analysis
Current Market Conditions Competitive Analysis Sony is a company that began in 1946 in Japan; the company took on the name Sony in 1955 and made this their official logo. In 1955, Japan's company SONY made and marketed the first transistor radio to be sold to the public. Clearly this company has been a ground breaking company for over 60 plus years. As a member of the team assigned to marketing a new and innovative
Rating:Essay Length: 2,282 Words / 10 PagesSubmitted: September 5, 2012 -
Market for Labor/phase 5 Ip 1
Market for Labor/Phase 5 IP 1 Name withheld ECON202-1202B-01 Professor Paul Napolitano Colorado Technical University Online June 25, 2012 Part I When starting any business one must know the competition. Currently there are quite a few well known web based and/or internet book stores available. There are also several dedicated solely to cookbooks. These types of businesses would be known as an oligopoly, which is best defined as a market controlled by a small number
Rating:Essay Length: 4,390 Words / 18 PagesSubmitted: September 12, 2012 -
Marketing Strategies of Sjg Pharmaceutical Ltd
Pharmaceutical industry is the key for Ministry of Health in any country of the world and a strong pharmaceutical industry reflects a better health and care system in the country. The basic aim of the companies in this market should be to provide quality medical products to general public at affordable prices so that people can easily access the required medicine thus would be in the interest of general public leading towards a healthy society.
Rating:Essay Length: 379 Words / 2 PagesSubmitted: September 15, 2012 -
Universal Functions of Marketing
. The universal functions of marketing are buying, selling, marketing jobs, research, storage, transportation, standardization, grading, financing, and risk. All of these functions would apply to my fictitious firm in some way. I would have to deal with buying and selling the products, marketing for them, storing them and getting them to the places, how to pay for the development of them, and what the risks would be associated with the development of the product.
Rating:Essay Length: 508 Words / 3 PagesSubmitted: September 16, 2012 -
Market Segmentation, Targeting and Positioning
MARKET SEGMENTATION, TARGETING AND POSITIONING. Air New Zealand flies to, from and within New Zealand, directly serving 53 cities in 16 countries, including 27 destinations within New Zealand. They mainly focus on New Zealand, Australia and United Kingdom Market, who travel from or to New Zealand. Air New Zealand is mostly preferred by international passengers from English countries travelling to New Zealand. They offer in-flight Kiwi experience targeted to international passengers, who want to experience
Rating:Essay Length: 445 Words / 2 PagesSubmitted: September 22, 2012 -
Marketing Research Proposal
Proposal Sporting Attendance --- Statement of Purpose After conducting our research, we hope to find factors that will increase attendance at CCSU sporting events. We want to find ways to promote the games to students and faculty and to increase commuter attendance at these events. Background This topic is of interest to us because one of our group members is a CCSU athlete and they are interested in why people do not attend their games.
Rating:Essay Length: 327 Words / 2 PagesSubmitted: September 24, 2012 -
Toyota Marketing Analysis
Trident University International MKT 501 Module 1-5 SLP Cumulative Dr. D. Jaffke Susan Geubtner May 25, 2012 For this module it is asked that we chose a branded product to evaluate for marketing purposes. The Toyota Corolla will be the subject for this evaluation. My family and I have owned Corollas over the years and have found that all have proven to be dependable, with low maintenance and cost to drive. These are the qualities
Rating:Essay Length: 10,281 Words / 42 PagesSubmitted: September 25, 2012 -
Mkt 421 - Defining Marketing
Defining Marketing Corrine Oliver MKT/421 Marketing September 17, 2012 Joseph Roskoski Defining Marketing People mostly think of marketing as it relates to the finished product, the television commercial, the radio spots, billboard advertisements but that's not all there is to it, it is understanding the product, the competitors, and the customers and then presenting the product in such a way as to convenience the consumers that is the best product for them and in turn
Rating:Essay Length: 813 Words / 4 PagesSubmitted: September 27, 2012 -
Whole Foods Market Case Study
INTRODUCTION Whole Foods Market, Inc is the largest chain of natural foods supermarkets operating in the United States. The company enjoys strong brand name recognition in the fast-growing niche market for natural foods. The company operates under SIC Code 5411, Grocery Stores. Whole Foods defines natural foods as foods that are not processed or are processed to a very small extent and almost free of artificial ingredients, preservatives and other non-naturally occurring chemicals. The company
Rating:Essay Length: 1,210 Words / 5 PagesSubmitted: September 28, 2012 -
Kudler Fine Foods Marketing Research Paper
Marketing Research Paper Monica Bertrand Marketing/421 June 20, 2012 Andrea Benjamin Kudler Fine Foods is a specialty food store located in San Diego, they have three other locations. Kudler specializes in bakery goods, meats and seafood, produce, cheese and dairy products, and imported and domestic wines. Kudler prides themselves in delivering customer satisfaction, thru their sales and marketing strategies. Kudler continues to increase their profitability by providing good customer service. According to Kerin, "The firms
Rating:Essay Length: 752 Words / 4 PagesSubmitted: September 29, 2012 -
Aeropostale Marketing Case
Aeropostale If anybody is like me, they love to shop. Many companies make it so easy to purchase their products not just in the store but online as well. Aeropostale is truly a customer focused organization (CH 1, Pg 7). I have learned to make my dollar really stretch when it comes to shopping by discovering online deals that are never in-store. Two months ago was the last time that I purchased clothing through them
Rating:Essay Length: 1,043 Words / 5 PagesSubmitted: September 30, 2012 -
Sonic Marketing Suggestions
Application Game As Smartphone and multi-media enabled devices surging to become necessities among the younger generation, we've decided to develop a customized Sonic themed racing game to demonstration many key features of the vehicle, including outstanding driving dynamics, acceleration and unique exterior design. In this application, the player can customize Sonic's exterior look and feel, including the exterior color theme, rim sizes and aerodynamic kits, thus helping the user to visualize the unique designs in
Rating:Essay Length: 456 Words / 2 PagesSubmitted: October 4, 2012 -
Sea View Senior Center Marketing Plan
Executive Summary The vision of Sea View Senior Center is to introduce the best possible senior day care center for our clients, and to serve them and their families with compassion, dignity, and respect. Our mission is to provide a senior day care center to help participants develop and maintain well-being through social interaction with other people, in a safe, caring, nurturing, and secure environment where each individual can enjoy their favorite activities and more,
Rating:Essay Length: 4,254 Words / 18 PagesSubmitted: October 8, 2012 -
The Effect of Hydrogen Bonding on Resisting Flow
THE EFFECT OF HYDROGEN BONDING ON REGISTING FLOW Design Investigating a factor affecting the viscosity of a mixture of liquid Research Question Look at the issue given to you and identify a focused research question. For example, "The effect of changing charge flowing on the mass of copper deposited on the cathode in an electrolytic cell containing 1 mol dm−3 copper(II) sulfate." is better than "The effect of size of current in an electrolytic cell
Rating:Essay Length: 1,164 Words / 5 PagesSubmitted: October 12, 2012 -
Defining Marketing
Marketing is described in many ways by different companies or organizations. This paper will discuss the definition of marketing in a couple of opinions by different organizations and by people. The paper will also have explained the importance of how marketing in different organization can have success based on the different definitions. It will also have examples from the business world that would back up the definitions given in the paper. Marketing is an act
Rating:Essay Length: 718 Words / 3 PagesSubmitted: October 14, 2012 -
Tip Top Markets
Tip Top Markets is a regional chain of supermarket located in the Southeastern United States, Karen Martin, manager of one of the stores, was disturbed by the large number of complaints from customers at her stores, particular on Tuesday, so she obtained complaints records from the store's customer service desk fro the last eight Tuesdays. These are shown below; Assume you have been asked to help analyze the data and to make recommendations for improvement.
Rating:Essay Length: 730 Words / 3 PagesSubmitted: October 15, 2012 -
Marketing Case Study Case Menrad
Marketing Case Study Case MENRAD Menrad is a family business founded in 1896 by Ferdinand Menrad. The company has about 1.100 employees and is settled in nine different countries including Dubai, France, Swiss, Austria, China, Great Britain, Ireland, Netherlands and Germany. Menrad sells about 1.5 million frames a year and is one of the most successful frame companies in Germany. They sell their frames on brands like Jaguar, Davidoff, Joop, Jil Sander, Morgan and Zeiss.
Rating:Essay Length: 1,297 Words / 6 PagesSubmitted: October 17, 2012