Sonic Marketing Suggestions

Application Game

As Smartphone and multi-media enabled devices surging to become necessities among the younger generation, we've decided to develop a customized Sonic themed racing game to demonstration many key features of the vehicle, including outstanding driving dynamics, acceleration and unique exterior design.

In this application, the player can customize Sonic's exterior look and feel, including the exterior color theme, rim sizes and aerodynamic kits, thus helping the user to visualize the unique designs in our vehicles.

Players can use their customized vehicle to race other players online at world famous racing tracks such as Silverstone Circuit, Nurburgring, Daytona International Speedway and many others. We've also included a reward system in the game to encourage our players to participate in races. Players can get points from any game they attend, the player obtain the highest points in certain time period could receive an exclusive 1:18 customized model car. Best of all, this application is free for download on iOS, Android and Blackberry.

Banner

Our online advertising banners are specially designed to follow the concept of our Sonic official website. It is highly recognizable, eye catching and cleanly designed. We will post these banners on websites not only on automobile related websites, but also lifestyle and action sports websites, the banners will be available for free download from our official site in full resolution in exchange of user's email address. Users are welcomed to use the banner on their personal website, blogs or other social media channels.

Pamphlet

As banners only provide key images of the campaign, Pamphlet is designed to provide detailed information about our product such as engine specifications, fuel Economy, safety features, interior design, exterior design information, colors, and most importantly price comparisons against our leading competitions. We are proud of the quality of our product, and we offer a very reasonable price for it, pamphlet is a very important marketing tool to target the potential buyers whom are willing to research more about our product. We provide this pamphlet in hard copies and soft copies. Hard copies are provided in Chevy dealerships, Automobile clubs, as well as other automobile related venues. Soft copies are available on request at our Sonic website as well as Chevy official website.

Dealership Contract

Besides promotions directly to end-users, we've also designed an incentive package for our dealership networks.

Selected dealership could participate in our incentive program. We provide incentive to the dealership for every Sonic it sells during a set promotional period.