Municipal Bond Market Essays and Term Papers
Last update: May 17, 2015-
McBride Marketing Paper
McBride Marketing Paper McBride Financial Services offers low-cost mortgages in Idaho, Montana, Wyoming, North Dakota, and South Dakota. The headquarters is based in Boise, Idaho; they are trying to expand their clientele in the other four states. FHA and VA loans are their specialty. They offer services for primary, secondary, and recreational residences for families and individuals. Their services include credit reports, home inspections, appraisals and low-rate mortgages. They list their target marketing as: -
Rating:Essay Length: 294 Words / 2 PagesSubmitted: August 22, 2011 -
Marketing Strategy for McBride Financial Services
Abstract This paper will describe a marketing plan for McBride Financial services that will address each of the company's critical success factors that pertain to marketing. The research methods that were used to create this marketing plan and the target market will be discussed as well as the media that will be used to reach the target market. The plan to expand to offer services to other markets will be explored as well as considerations
Rating:Essay Length: 1,886 Words / 8 PagesSubmitted: August 22, 2011 -
Marketing Management
Case 1. ACAS As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment relationship can have a major effect on productivity and the success of a business. It is just as important in the public sector where services are provided through the government - including health and education. Increasingly, all types of organisations refer to how they aim to
Rating:Essay Length: 1,868 Words / 8 PagesSubmitted: August 23, 2011 -
Mkt 421 - Defining Marketing Paper
MKT 421 Defining Marketing Paper University of Phoenix Date: xxxxxxxx Instructor: xxxxxx Marketing can be defined as the process by which organizations target and relate to customers, and create strategies to use in sales and business development. Organizational success depends heavily upon effective marketing. At second glance however, marketing involves much more. "Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing
Rating:Essay Length: 643 Words / 3 PagesSubmitted: August 23, 2011 -
Marketing Strategy of Coca Cola
College of Technology London Marketing Strategy Of (Source: Google images) Module name- Marketing Module code- SBMG5002 Student ID- 29001943/1 Student name- SUYESH SHARMA Date= 17th December 2010 Table of Contents Executive Summary 2 Methodology 2 Introduction 2 Marketing Strategy 3 Coca-Cola the Beverage Giant 3 Background 4 Marketing Strategy of Coca-Cola 5 Mission, Vision and Values of Coca-Cola 5 Mission Statement 5 Vision 5 Values 6 Porters Five Forces Analysis 6 Porters 5 Forces Model
Rating:Essay Length: 3,297 Words / 14 PagesSubmitted: August 23, 2011 -
Service Marketing Report - 12 and 13 of the Text Book, "services Marketing: Integrating Customer Focus Across the Firm"
Services Marketing Report Service Delivery Tutor: Drs. L. Ploeg Team 2 Anna-Lena Janzen, i390534 Marie Trbovic, i626015 15 May, 2009 Contents 1. Introduction...........................................................3 2. Employees' Roles in Service Delivery...................................3 3. Customers' Roles in Service Delivery....................................4 4. Research Experiment.........................................................5 5. Results............................................................... 6. Conclusion.............................................................................6 7. Appendices: ......................................................................8 8. References.......................................................... 9 1. Introduction The report is based on chapters 12 and 13 of the text book, "Services Marketing: Integrating Customer Focus Across the Firm" by Valarie A. Zeithaml,
Rating:Essay Length: 2,028 Words / 9 PagesSubmitted: August 23, 2011 -
Marketing Mix
Marketing - The Marketing Mix The marketing mix deals with the way in which a business uses price, product, distribution and promotion to market and sell its product. The marketing mix is often referred to as the "Four P's" - since the most important elements of marketing are concerned with: Product - the product (or service) that the customer obtains Price - how much the customer pays for the product Place - how the product
Rating:Essay Length: 252 Words / 2 PagesSubmitted: August 25, 2011 -
Celebrity Endorsement - the Fitness Market in India
ACKNOWLEDGMENT Radically different classroom sessions which not only dealt with the subject Market Research but went far beyond in changing and molding our perspectives about the same and about many other things in life. Our heartfelt gratitude to our Professor Victor Manickam for making us believe that we could contribute substantially. Our sincere thanks to all the respondents whose valuable inputs helped us in our cause. EXECUTIVE SUMMARY "Fitness" is a concept applicable to different
Rating:Essay Length: 7,075 Words / 29 PagesSubmitted: August 26, 2011 -
Apple Market Position
Singapore has one of the highest mobile phone penetration rates in the world with 137.4 percent in 2009 compared to 131 percent in 2008 (IDA Singapore 2010). Consequently, mobile subscriptions have increased from 6,857,200 in 2009 to 6,879,800 in the first half of 2010 (Statistics Singapore 2010) and by 2015, consumer expenditure will increase to 3, 503.8 (GMID 2010) (Appendix1) which shows the affluence and competitiveness in Singapore's mobile market. Mobile users in Singapore have
Rating:Essay Length: 340 Words / 2 PagesSubmitted: August 28, 2011 -
Bsa 310 - McBride Marketing Research
McBride Marketing Research Paper University of Phoenix BSA/310 Abstract In this paper I will be discussing a marketing plan for McBride Financial Services. I will discuss the different types of media that can be used advertise their business. I will also be discussing the possibility of doing some marketing on the internet, allowing them to reach their target markets. History McBride Financial Services is a start-up regional mortgage lender headquartered in Boise, Idaho. The firm
Rating:Essay Length: 696 Words / 3 PagesSubmitted: August 29, 2011 -
Marketing Strategies for Promoting Delivering and Designing of the Product and Services
Marketing Strategies for Promoting Delivering and Designing of the Product and Services: As innovation building company the winner of the Master Building Award for its designs, innovation and quality craftsmanship is known for its building service solution for its clients. The service offered by the company includes the concept sketching, planning and design offer according to the clients needs. As being the marketing manager of the company and representing the company in the upcoming Building
Rating:Essay Length: 456 Words / 2 PagesSubmitted: September 3, 2011 -
Why Is Marketing Research Important to Include All of These Steps in the Research Process?
Why is marketing research important to include all of these steps in the research process? It is important to include all of these steps in the research in order to get the most benefits from their research activities. As we know that marketing research is costly. Therefore, it is recommended that businesses follow the marketing process. Why is the first step the most important? The aspects of research is often neglected by managers. The formulating
Rating:Essay Length: 408 Words / 2 PagesSubmitted: September 4, 2011 -
Marketing - Mtv - the Four P's & Bcg Matrix
When MTV (formerly Music Television) was first launched in 1981, it's sole intent was to play music videos. As the New York City based channel quickly grew it became "a dedicated video-based outlet where both artists and fans found a central location for concerts, music events, news, and promotion." (Wikipedia) Though today MTV airs mostly non-music programming, it's main product is still the same as the day the network launched; entertainment. The purpose of the
Rating:Essay Length: 679 Words / 3 PagesSubmitted: September 6, 2011 -
Sr Marketing Specialist
Discrimination in employment is a wide spread phenomena; suggest five ways organizations should do to eliminate this phenomena? (2.5 marks) 2. At Sears Corporation, new minimum work quotas and productivity incentives at its auto centers created a high-pressure environment that led the employees to mislead customers and sell them unnecessary parts and services. What can management do to prevent this from occurring again? Recommend five ways. (2.5 marks) Discrimination in employment is a wide spread
Rating:Essay Length: 308 Words / 2 PagesSubmitted: September 7, 2011 -
Target Market Estimation for Cancer Insurance
Introduction It is the group's assignment to estimate the market potential for cancer insurance, which covers parts of the medical and non-medical expenses of cancer treatment. The group had choose one country, which seems to have the highest and most promising market potential, after in-depth research. Furthermore it is our intention to give the company a competitive advantage in the sale of cancer insurance by additional research, careful selection, and a possible marketing idea. It
Rating:Essay Length: 1,375 Words / 6 PagesSubmitted: September 9, 2011 -
Marketing and Customer Analysis
GROUP MARKETING ASSIGNMENT MKTG1001 This assignment requires students to examine the customers and competitors of two brands in the "quick food" market. A: Customer Analysis You will be asked to compare and contrast, i.e. discuss the similarities and differences between the core consumers at lunchtime of the brands Hungry Jack's and Sumo Salad. Some possible alternative bases for segmentation that you may consider are listed below; - demographics - motivations - lifestyle - usage -
Rating:Essay Length: 294 Words / 2 PagesSubmitted: September 11, 2011 -
Free Market Philosophers
Chapter 23 - Government-Provided Health Insurance 1. What sort of government subsidized medical care is available in the United States? How can the elderly who are not poor participate? a. Government subsidized programs include Medicare, Medicaid and Child Health Insurance Program (CHIP). b. All the elderly who are over 65 years of age are eligible regardless of financial status or whether they are retired or not. 2. What are some of the criteria for eligibility
Rating:Essay Length: 588 Words / 3 PagesSubmitted: September 12, 2011 -
Global Beverage Market
Market analysis The global beverages industry is forecasted to experience decelerated revenue and volumes growth during 2010-2015. The global beverages industry had total revenues of $1,749.4 billion in 2010, representing a compound annual growth rate (CAGR) of 1.9% for the period spanning 2006-2010. In comparison, the European industry declined with a compound annual rate of change (CARC) of less than 0.1%, and the Asia-Pacific industry increased with a CAGR of 6.1%, over the same period,
Rating:Essay Length: 1,268 Words / 6 PagesSubmitted: September 14, 2011 -
Prospenetration of Super Premium Market
Exhibit 1 Niche (Super-Premium) Main Stream (Premium) PROSpenetration of super premium market. Easiness of production (enough capacity) The niche market could later be broadened to mainstream position. Less cannibalization of the Colgate Plus. There is less competition in the "super-premium" niche market. Not high advertisement and promotion costs Big segment market (10% toothbrush market) Higher volume sales The demand could create the consumers to make Precision a hot product. Increase sales and market share. CONSThe
Rating:Essay Length: 634 Words / 3 PagesSubmitted: September 18, 2011 -
Kudler Fine Foods Marketing Research
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area, serving three locations La Jolla, Del Mar and Encinitas. Each store has approximately 8,000 square feet of retail space located in fashionable shopping centers. Kudler Fine Foods has the very best domestic and imported fare at every location. Each location has a fine selection of: Bakery and Pastry Products, Fresh Produce, Fresh Meat & Seafood, Condiments and Packaged
Rating:Essay Length: 972 Words / 4 PagesSubmitted: September 18, 2011 -
Bus 235 - Introduction to Marketing - Apple Iphone
Apple Iphone Lindy S. Caudill Bus235: Introduction to Marketing (ABO1128A) Instructor: Vicki Long August 7, 2011 The Iphone seems to be one of the best inventions known to man according to most of the people who use the Iphone. The Iphone was introduced by the Apple Corporation January 9, 2007 and has the most up to date features any wireless device could have. You can surf the web while talking or texting. It first started
Rating:Essay Length: 1,485 Words / 6 PagesSubmitted: September 18, 2011 -
Identify Key Theories, Generate Critical Analysis on a Specific Aspect of Marketing Theory
Identify key theories, generate critical analysis on a specific aspect of marketing theory Research Use of literature and evidence Has developed and justified own ideas based on a wide range of sources which have been thoroughly analysed, applied and discussed Discussion The topic was clearly defined and the focus of the argument identified Has clearly defined the topic and the focus of the argument detailed comprehensively and imaginatively Knowledge of theory and adequate examples applied
Rating:Essay Length: 315 Words / 2 PagesSubmitted: September 19, 2011 -
Marketing Strategy
An article that I've read in the Australian Financial review shows how the big department stores uses marketing concept such as market targeting and positioning to attract customers to do personal shopping rather than online shopping. As stated in the article, the numbers of online shoppers are growing and big department stores are trying to pull them back. They are using the market positioning to do so. Positioning is defined as "a clear distinctive and
Rating:Essay Length: 370 Words / 2 PagesSubmitted: September 20, 2011 -
Fresh Market by Ray Berry
Introduction Agenda History The Fresh Market was founded by Ray Berry and his wife Beverly. They got started in March of 1982, in Greensboro, North Carolina. Their dream was to develop a grocery store that brought back the feeling of open European style markets. They wanted to be different from all the other conventional grocery stores. So, they developed a gourmet supermarket that specialized in offering fresh, unique and hard to find products. They started
Rating:Essay Length: 1,196 Words / 5 PagesSubmitted: September 21, 2011 -
Operation Christmas Child Marketing Audit
Executive Summary Operation Christmas Child (OCC) is one project of an international Christian relief organization headed by Franklin Graham called Samaritan's Purse. It collects shoeboxes full of gifts and delivers them to children living in desperate situations around the world. OCC has collected over 86 million shoeboxes since 1993. OCC collects shoeboxes in eleven countries and distributes them in 139 countries. (Operation Christmas Child, 2011) OCC's external environment has challenges and opportunities. Rising unemployment rates
Rating:Essay Length: 430 Words / 2 PagesSubmitted: September 22, 2011