Identify Key Theories, Generate Critical Analysis on a Specific Aspect of Marketing Theory

Identify key theories, generate critical analysis on a specific aspect of marketing theory

Research

Use of literature and evidence

Has developed and justified own ideas based on a wide range of sources which have been thoroughly analysed, applied and discussed

Discussion

The topic was clearly defined and the focus of the argument identified

Has clearly defined the topic and the focus of the argument detailed comprehensively and imaginatively

Knowledge of theory and adequate examples applied

Assignment demonstrates knowledge of the relevant theoretical principles. The topic is covered in-depth and utilises the research to determine how the principles apply. Clear examples of these principles or theory are provided

Relevant links to the 7 Ps are discussed

Can analyse new/abstract data and situations using a wide range of techniques appropriate to the topic. Presents a commentary that is strong and consistent with and supported by the facts obtained in an objective manner.

Content and range

Comprehensive/detailed knowledge of topic with areas of specialisation is depth and awareness of provisional nature of knowledge

Conclusions

Analytical and clear conclusions well grounded in theory and literature showing development of new concepts

Style

Referencing, length

Exhibits clarifying message and information

Grammar etc

Report format used

Executive Summary

Define issue

Findings

Practical implications

Recommendation

Introduction

Background

Issues

Important definition

Purpose and Scope

Research into the holistic mareting concepts and the 7Ps of marketing

Polls

http://blogs.crikey.com.au/pollytics/2010/05/31/lowy-poll-climate-change-and-public-hypocrisy/

What is the role for marketing?