Municipal Bond Market Essays and Term Papers
Last update: May 17, 2015-
Strategic Marketing
How to develop a global segmentation strategy? Based on geographical segmentation (a country-based classification system) for categorizing international markets. Firstly, Cometa needs to consider: Legislation Which countries allow gambling, markets where the company should concentrate its resources on. Ignore countries where gambling is forbidden. Using the business portfolio matrix to divide markets into markets. - Primary markets with best opportunity for long-term strategic development. Ex: European (UK, France, Spain); China - Hong
Rating:Essay Length: 507 Words / 3 PagesSubmitted: June 12, 2011 -
Expanding Presence in Cloud Computing Market
Expanding presence in cloud computing market - Cloud computing describes a new delivery model for IT services. In July 2008, HP along with Intel Corporation and Yahoo! created a global, multi-data center, open source test bed for cloud computing research and education. The goal of the project was to promote collaboration among industry, academy and governments by removing the financial and logistical barriers. In 2009, HP announced HP Cloud Assure, a new SaaS offering designed
Rating:Essay Length: 415 Words / 2 PagesSubmitted: June 14, 2011 -
Marketing Plan: Mia's Filipino Cuisine and Grocery
Marketing Plan: Mia's Filipino Cuisine and Grocery Mia March 03, 2011 Table of Contents Page 1. Background 4 2. Strategic Focus and Plan 5 * Mission Statement 5 * Goals 5 * Competitive Advantage 5 3. Situation Analysis 6 * SWOT Analysis 6 * Competitor Analysis 6 * Company Analysis 7 * Customer Analysis 7 * Customer Analysis 8 4. Market-Product Focus 8 * Marketing and Product Objectives 8 * Market-Product Grid 9 * Target
Rating:Essay Length: 4,170 Words / 17 PagesSubmitted: June 15, 2011 -
Classic Airlines and Marketing
Classic Airlines and Marketing The airlines industry is a very competitive environment; price, customer service, quick relays, and incentives are not the only focal point customers are looking for in this day and age. For this specific scenario there are multiple issues that need to be addressed in order for the airline to be more competitive and more customer orientated. The organization in this scenario is Classic Airlines. Classic Airlines is the world's fifth largest
Rating:Essay Length: 396 Words / 2 PagesSubmitted: June 15, 2011 -
Kfc Marketing Plan
Marketing Analysis ?KFC Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations
Rating:Essay Length: 5,174 Words / 21 PagesSubmitted: June 18, 2011 -
Louis Vuitton's Marketing Strategy
It is very important to pay attention to the place in Louis Vuitton's marketing strategy. Indeed, whether we consider the shops themselves, their stocking strategy, or their communication directly into the shops, every detail has been strictly calculated and codified in advance. Louis Vuitton shops must be unique and almost as a whole experience just by themselves. Christophe Barthélémy (from the firm Fair Play) says: "The shop can no longer look like a shop but
Rating:Essay Length: 1,631 Words / 7 PagesSubmitted: June 19, 2011 -
China Mobile Phone Market
Foreign Brand in China China is the biggest mobile phone market in the world. There were more than 2 billon mobile phones been sold in 2010. Now, all the main cell phone brands in the world treat China as their most important market. Today, foreign brand already win the huge leading advance in China market. The data shows that, the top10 brands in China have taken almost 90% of the market share, but 9 of
Rating:Essay Length: 305 Words / 2 PagesSubmitted: June 19, 2011 -
Classic Airlines and Marketing
As stated in the Scenario, Classic Airlines is the world's fifth largest airline. In 25 years, the company has grown tremendously and has gained considerable market share. However, unfortunately, due to the recent economic crisis, Classis Airlines, as with all other airlines, has been losing market share and has been under scrutiny from all sectors. That type of scrutiny has led to the lost of valuable customers for the airline. As a result, the company
Rating:Essay Length: 477 Words / 2 PagesSubmitted: June 19, 2011 -
Kudler Fine Foods: Marketing
Marketing Kudler Fine Foods (Kudler) is interested in expanding its service offerings to add a catering service in addition to the in-store parties that it currently offers. This paper will review and explore Kudler's possibilities of expanding its services. This paper will also discuss examples of the different kinds of opportunities within Kudler's has marketing mix that include the product, price, place and promotions for its new catering services. Kudler, founded by Kathy Kudler in
Rating:Essay Length: 1,762 Words / 8 PagesSubmitted: June 20, 2011 -
Marketing Section Head - Crm in Retailing Business
CRM in Retailing Business.. Now in such globalization, econsumer and free shipping from anywhere from the world, it is becoming very competitive for retailers to compete. Based on product availability that is mainly done by the product manufacturer in order to increase market presence and sales increase, you find yourself exposed to a lot of retailing chains all selling same content with slit difference in prices. So what makes you go and buy from a
Rating:Essay Length: 312 Words / 2 PagesSubmitted: June 20, 2011 -
Discipline of Market Leaders - Chapter 1
Why do some companies take us for granted while others strive to provide unimaginable levels of service and customer delight? The answer is in the art of business discipline which is the bridge between survival and extinction. In this new world of competition the balance of power has shifted from the manufacturers or service providers to the consumers and these consumers consistently demand more value in whatever they buy or experience. The authors explain three
Rating:Essay Length: 353 Words / 2 PagesSubmitted: June 21, 2011 -
Marketing Plan - McBride Financial Services
Marketing Plan McBride Financial Services Marketing Plan Prepared By: Paul Frisbee Axia College Week: 4 McBride Financial Services is a company that is looking to expand. The company currently operates in Idaho and would like to progress into the states of Wyoming, Montana, North Dakota, and South Dakota. The company offers low cost mortgage plans and plans to use technology to guide them and make the processes smoother and stronger. The company needs to find
Rating:Essay Length: 998 Words / 4 PagesSubmitted: June 21, 2011 -
Airlines Case - the Marketing Challenges of Classic Airline
Classic airline generates $8.7 billion in revenues per year. The company is the world's fifth largest airline serving 240 cities with more than 2,300 daily flights. It has been in the business for last 25 years. Classic airline operates in the United States and internationally with more than 3 jets to meet the customer needs. Classic Airlines is marketing a service entity. According to Kotler and Keller "the services include the work of airlines, hotels,
Rating:Essay Length: 817 Words / 4 PagesSubmitted: June 21, 2011 -
Lotus Car Rental Marketing Case Study
Lotus Car Rental is evaluating the feasibility of adding alternative fuel vehicles to its fleet of rental cars. Alternative fuels history dates back to the 21st century. Some of these vehicles during this time, used various sources for combustion. Not only was regular gasoline used, but other natural resources were used, namely coal, charcoal petroleum and wood. These materials were discontinued due to the hazardous gasses and fumes these materials released into the environment. Electric
Rating:Essay Length: 2,681 Words / 11 PagesSubmitted: June 23, 2011 -
Assume That You Are the Manager of a Small Company Trying to Enter into the International Market Place
Introduction With the boom in globalization, more and more small and medium enterprises (SMEs) are seizing opportunities to expand their profits and growth by entering into the international market place. As great differences exist between the market systems of various countries, Robbins and Coulter (2007) propound that the managers of these companies must "recognize these differences if they hope to understand the constraints under which they operate and the opportunities that exist." In order to
Rating:Essay Length: 886 Words / 4 PagesSubmitted: June 24, 2011 -
Maruti Udyog Limited - Marketing
EXECUTIVE SUMMARY The above report using Maruti Udyog Limited (MUL) as an example focuses on the marketing strategy based on environmental and competition factors. MUL entered Indian car industry in low price segment with its most successful variant Maruti 800 which is still the market leader. Hence MUL capitalised Indian car market by catering the bigger section of society i.e. Middle class by giving them worth of their money and making Maruti800 a truly family
Rating:Essay Length: 3,625 Words / 15 PagesSubmitted: June 24, 2011 -
Business Strategies of Toyota - Strategies for Competing in Rapidly Growth Markets
Question 1: The following are the strategies which Toyota can be said to following: * Strategies for competing in rapidly growth markets * Strategies for competing in turbulent, high velocity markets * Strategies for Industry Leaders Question 2: Strategies for competing in rapidly growth markets: 1. Driving down costs per unit: Toyota has always been a low cost car irrespective of the type of design of the car in comparison to its peers. Toyota for
Rating:Essay Length: 1,214 Words / 5 PagesSubmitted: June 27, 2011 -
Xbox Marketing Mix
MICROSOFT XBOX 360 Marketing Mix Repot Environment Competitive Environment Must compete with other game console with major two being Sony Playstation3 and Ninendo's Wii. Economic Environment Microsoft Xbox 360 Elite $399.99 (luxury) Microsoft Xbox 360 $199.99 (value for $) Technological Environment Interest in home theater/multimedia has need for game consoles with multimedia hub. Legal Environment Concerns about sexual and violent games are creating the threat of regulation. Obesity is
Rating:Essay Length: 404 Words / 2 PagesSubmitted: June 27, 2011 -
Introduction to Hospitality Marketing and Sales
INTRODUCTION TO HOSPITALITY MARKETING AND SALES Important of Sales and Marketing team to a Hotel High competition among the hotels, need the competent team of Sales and Marketing to promote the product among the competitors. Main Responsibilities - Responsible for building the image of the organization among the customers - Responsible for putting up a effective sales and marketing plan - Responsible for carrying out market research product development campaign etc. - Responsible for finding
Rating:Essay Length: 12,658 Words / 51 PagesSubmitted: June 28, 2011 -
Toyota Industries Corporation - Environmental Factors of Marketing - Impact of Technology
Environmental Factors Of Marketing explain the impact of technology. Toyota Industries Corporation continues to expand due to the increased demand and financial growth. Toyota is a global company that started in 1933 with the company being a division of Toyoda Automatic Loom Works which devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda (Toyota, 2011). Therefore, Toyota's global economic interdependence is necessary to maximizing their sales revenue by focusing
Rating:Essay Length: 519 Words / 3 PagesSubmitted: June 30, 2011 -
Goodyear Tire and Rubber Company - a Marketing Analysis
GOODYEAR TIRE AND RUBBER COMPANY In 1992 Goodyear Tire and Rubber Company executives were reconsidering a proposal of extending their line of tires to the Sears, Roebuck & Company Auto Centers. Sears management had approached the Goodyear management in 1989 with a request to include Sears in their merchandise distribution group. Goodyear's management declined the request on the grounds that the action would undermine tire sales of their current company-owned Goodyear Auto Service Centers and
Rating:Essay Length: 2,468 Words / 10 PagesSubmitted: July 3, 2011 -
Marketing Mix - 4p
6.4 Marketing Mix (4P's) By drawing conclusions from conducted market analysis regarding prospects of businesses in this area, company needs to develop marketing strategies and concrete solutions by aid of components of marketing. The main components of the marketing activities are: Product, Price, Promotion & Placement. So-called Marketing Mix, or 4 P's of Marketing. Marketing Strategy is a program that reflects problems of marketing, as well as particular actions to implement them with necessary resources
Rating:Essay Length: 3,622 Words / 15 PagesSubmitted: July 4, 2011 -
Marketing Plan on Southern Metropolitan Regional Council (smrc)
The Southern Metropolitan Regional Council (SMRC) is a community enterprise currently represents six of the local councils situated in Western Australia. The purpose of SMRC is to plan, develop, coordinate and implement sustainable waste management progressive solutions and greenhouse gas abatement programmes, measures, strategies for the reduction of greenhouse gases that delivers many environmental, social and economic benefits. It is also to influence the residents the importance of waste management and includes influencing the government
Rating:Essay Length: 310 Words / 2 PagesSubmitted: July 4, 2011 -
Internet Marketing - Gadgets Uk
Term Project for gadgets.co.uk Student's name: Karaslanis George Petroutsos George Raftopoulou Andromahi Instructor: Ms. Mitropoulou A. What customer segment(s) does the site caters for? Gadgets.co.uk is site based on selling through internet, gadgets and gifts for men, women and kids. The company provides a great variety of products such as toys, office disk usb's, lifestyle products, digital cameras, games-puzzle gifts of experience etc. The major segment of the site is based on customer who wants
Rating:Essay Length: 2,041 Words / 9 PagesSubmitted: July 6, 2011 -
Marketing Case - Effectiveness of Video Games
Skill for study Critically evaluate the educational video game can be valuable used to enhance learning in ways traditional methods cannot. Introduction This essay would discuss the effectiveness of video game can be valuable used to enhance learning ways than compare with the traditional ways. With the development of information technology, video games become more popular in the world, especially in education. The application effectiveness of video game in education The effectiveness of video can
Rating:Essay Length: 1,106 Words / 5 PagesSubmitted: July 6, 2011