Xbox Marketing Mix
Essay by Greek • June 27, 2011 • Case Study • 404 Words (2 Pages) • 3,949 Views
MICROSOFT XBOX 360
Marketing Mix Repot
Environment
Competitive Environment
Must compete with other game console with major two being Sony Playstation3 and Ninendo's Wii.
Economic Environment
Microsoft Xbox 360 Elite $399.99 (luxury)
Microsoft Xbox 360 $199.99 (value for $)
Technological Environment
Interest in home theater/multimedia has need for game consoles with multimedia hub.
Legal Environment
Concerns about sexual and violent games are creating the threat of regulation.
Obesity is a social environment of Xbox 360 gaming console that is a heavy topic in today's society. Exercise is becoming more extinct as kids and teenagers today elect to spend hours a day ideal playing gaming systems. Microsoft recently teamed up with charity foundation to deliver Xbox 360 kiosks to children's hospitals across America.
Target Market
Male
Attract the hard core male gamers ages 15-34.
Female
Attract the women who live with male gamers by incorporating multimedia features.
Product
Brand name: Microsoft Xbox 360
Manufacturer: Microsoft
Label: Logo reprises the original Xbox's bright green motif, and the circle reflects the 360 concept.
Social Responsibility: violent and sexual games
Product Positioning: Microsoft use a video game and entertainment system that integrates music, picture, games, and movies to put the consumer at the center of the experience.
Pure good product
Customer product class: shopping good product
Competitive edge: Joytech's official Xbox 360 endorsement, which I sa designer/manufacturer of third party accessories.
Product Life Cycle
Maturity stage
Demand: leveling off
Sales: leveling off
Competition: Strongest
Cost: lowest
Profit: max
Product:
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