Municipal Bond Market Essays and Term Papers
751 Municipal Bond Market Essays: 326 - 350
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Gulf Coast Bank and Its Marketing Control Task Force
Banking industry is very competitive that is why the Gulf Coast Bank and its Marketing Control Task Force created and implemented the service guarantee program. The leaders of the GCB wanted to gain a competitive advantage and become leaders in customer service. An extensive study was conducted and identified the needs of the target market and analyzed the actions of the competitors. It was decided that in order to stand above the rest a service
Rating:Essay Length: 335 Words / 2 PagesSubmitted: June 19, 2012 -
Itrix Marketing Plan
MARKETING PLAN Paper Version Handout (2012.06.05) From July, 2013 To January, 2014 Product Information Name iPad Matrix (iTrix) Manufacturer Apple Inc. Authors University National Economic University, Ha Noi Class Advanced Finance 52A1 Class Session Morning Group Name iCube Tran Anh Ngoc Duong Quang Thang Pham The Thanh Nguyen Tien Truong Le Hoang Viet Ngo Hoang Vu MARKETING PLAN Executive Summary Introduced for the first time in the early of 2010, Apple's iPad line has been
Rating:Essay Length: 2,923 Words / 12 PagesSubmitted: June 20, 2012 -
Marketing Mix (8 Major Aspects)
"The NX 1" is a next generation automobile. It is able to utilize bio fuel, regular gasoline as well as electricity with out any performance loss. This automobile is both environmentally and economically friendly. As such it is targeted to the general population. Advertising defined as any paid form of non personal communication about an organization, product service or idea by an identified sponsor, provides a cost effective way of introducing the NX 1 to
Rating:Essay Length: 761 Words / 4 PagesSubmitted: June 21, 2012 -
Free Market Education
Free Market Education There have been many arguments about year round schooling versus traditional schooling. This article, posted by Education Week, goes on to explain why year round schooling is better than traditional schooling. Advocates believe that year round schooling would increase academic achievement. The problem is that some people want to implement year round schooling because of the idea that it increase academic achievement, but I think year round schooling doesn't work for our
Rating:Essay Length: 1,035 Words / 5 PagesSubmitted: June 23, 2012 -
Marketing Management
Threat of new entrants: The extent of threat due to new entrants is determined by how high or low are the barriers to entry into an industry. In the airline industry, deregulation and availability of alternate sources of funding reduced the barriers to entry. Economies of scale did not work out well for the players in the airline industry. The hub-and-spoke model developed by the major players, led to more of diseconomies of scale than
Rating:Essay Length: 736 Words / 3 PagesSubmitted: June 24, 2012 -
Marketing Plan for Applpoly Company
Marketing Plan for ApplPoly Company Your Name: Grade Course: Lecturer's Name: Date: 8th April, 2012 Table of Contents Executive Summary..................................................................//.................3 Background................................................................................................4 Segmentation or Possible Target markets............................................................7 Target Market.............................................................................................9 Marketing Objectives ....................................................................................9 Product Analysis..........................................................................................11 Brand Analysis.............................................................................................13 Price Analysis.............................................................................................14 Promotion Analysis.......................................................................................17 Conclusion..................................................................................................18 Marketing Plan for ApplPoly Company Executive Summary ApplPoly Company offers polystyrene foam products to various industries. These days, the company is seeking to find a new market for its new, dome shaped roofs. For almost
Rating:Essay Length: 4,720 Words / 19 PagesSubmitted: June 25, 2012 -
Anlene: Increasing Market Penetration in the Adult Milk Industry
Anlene: Increasing Market Penetration in the Adult Milk Industry In the last quarter of 2007, the company had experienced double digit growth annually and its market share represented 52% of the high-calcium low fat milk industry in Indonesia. But how to increase Anlene's market penetration in this increasing market size while the competitors were approaching 20% market? Indonesia milk industry The infant and children milk segments were higher than the adult milk segment (16% and
Rating:Essay Length: 631 Words / 3 PagesSubmitted: June 26, 2012 -
Marketing Plan: Phase I
University of Phoenix MKT/421 March 26, 2012 Marketing Plan: Phase I When introducing a new product idea to any company, it is vital to know the company as well as be able to present the product with a marketing plan. A marketing plan is can be a "standalone document or as part of a business plan" (Ward, 2012). The marketing plan is a communication guide to customers of the value of the products and services.
Rating:Essay Length: 304 Words / 2 PagesSubmitted: July 2, 2012 -
Market Model Patterns of Change
Wal-Mart was founded by Sam Walton, with the first Wal-Mart store opening in Rogers, Arkansas, in 1962. Annual sales were over one billion dollars after the first seventeen years. Wal-Mart Stores, Inc. was the world's largest retailer with over $218 billion in sales by the end of January 2010. The strategy foundation that Wal-Mart uses in the United States are based on them selling brand-name products at low cost, thereby enabling the lower class and
Rating:Essay Length: 1,237 Words / 5 PagesSubmitted: July 7, 2012 -
Internet Marketing Indian Telecom Sector
Internet Marketing: Indian Telecom Sector Coauthor Author Ghazali A. Akhtar Maksuddur Rahman Business Development Officer A0101911218 Tata Advinus D-50 #21&22, Phase 2, Peenya Indutrial Area, 09711796967 Peenya, Bangalore-58 maksuddurrahman89@gmail.com 09740399551 ghazali.akhtar@advinus.com 1. EXECUTIVE SUMMARY A research is being conducted on INTERNET MARKETING in Indian Telecom Sector. The aim of this research is to carry out an in-depth analysis of the online market for mobile phone services in India. This involves application of the Internet marketing
Rating:Essay Length: 4,088 Words / 17 PagesSubmitted: July 10, 2012 -
Marketing Plan - Victus Hr Solutions
Marketing Plan MM522: Week 7 - Assignment: Marketing Plan - Victus HR Solutions 06/12/2010 Omolola Adekeye D03211850 Student Keller Graduate School of Management Executive Summary Our company functions as a Human Resources Management Consultancy firm providing specialty human resource services and business immigration to small and midsize business. Professional recruitment services are offered to healthcare and legal professionals. We represent the interests of both healthcare and legal professionals and the facilities that employ them --
Rating:Essay Length: 4,521 Words / 19 PagesSubmitted: July 12, 2012 -
Wine Grape Market and Prices
Wine and wine tourism are vital to the New South Wales economy. However, it is widely recognised that the wine industry is going through a very difficult period. With the Australian dollar high and increasing competition from other wine-producing countries, demand for Australian wine has stabilised. At the same time, the growth of the industry during the 1990s generated an expansion in vineyard plantings and has led to oversupply in the wine-grape market. As a
Rating:Essay Length: 387 Words / 2 PagesSubmitted: July 13, 2012 -
Microsft Marketing
Microsoft Marketing Constance F. Lima-Gonzalez Bus 122 April 29,2012 Linda Humes Microsoft Marketing The Microsoft Company started by Bill Gates and Paul Allen, who just started out by writing a computer program for many businesses. In 19, they had an inspiration from popular electronics magazine, that featured an Altair microcomputer and they developed a BASIC, computer programming language for it (Microsoft Company History, 2008). So began the company of Micro-soft (Microsoft Company History, 2008). Strategy
Rating:Essay Length: 609 Words / 3 PagesSubmitted: July 14, 2012 -
Business Evaluation - Strategic Marketing Plans
Strategic Marketing Plan is a plan outlining marketing opportunities for a business. Strategic Marketing Plans help a business to better understand the business as a whole and to better understand their customers. In this paper Team B use the Business Plan Pro to help the team to hypothetically create at an e-commerce business. After brainstorming Team B e-commerce businesses are Top B clothing line and Top B cooking ware that the team was able to
Rating:Essay Length: 1,200 Words / 5 PagesSubmitted: July 14, 2012 -
Four Different Market Structures
A market structure describes the key traits of a market ,including the number of firms or there are the similarities of the products that are being sold and the ease of entry in and out of the market. There are four different market structures, perfect competition, monopoly, monopolistic competition and oligophy. There are three rule to maximizing profit if marginal revenue is greater than maginal cost ,the company should increase it output of good.If cost
Rating:Essay Length: 430 Words / 2 PagesSubmitted: July 15, 2012 -
Lmfao Burger Marketing Plan
Table of Contents Page 1. Background 3 2. Strategic Focus and Plan 3 * Mission Statement 3 * Goals 3 * Competitive Advantage 4 3. Situation Analysis 4 * SWOT Analysis 4 * Competitor Analysis 5 * Company Analysis 5 * Customer Analysis..............................................................................6 * Industry Analysis 8 4. Market-Product Focus 9 * Marketing and Product Objectives 9 * Market-Product Grid 10 * Target Markets 10 * Points of Difference 11 * Positioning 11 5. Marketing
Rating:Essay Length: 5,138 Words / 21 PagesSubmitted: July 17, 2012 -
Fundamentals of Marketing
Abstract When the brand is ready and all the strategies of brand management and positioning are done, distribution comes into action. Products are provided in the radius of customers through a formal channel of distribution. There are various intermediaries that shape a proper channel of distribution. The products are delivered to customers through direct or indirect marketing channels. Strategies are developed in a way so that more of the target market can be attained towards
Rating:Essay Length: 1,129 Words / 5 PagesSubmitted: July 17, 2012 -
Marketing Research - Banking System of Bangladesh
Chapter-One Introduction of the Study 1.1 An Overview of Banking: The English word 'Bank' is derived from the Italian word 'Banco'. The Latin word 'Bancus' and the French word 'Banque' which means a bench. They are of the opinion that the medieval. European banker (i.e. moneychanger and moneylenders) transacted their banking activities on the benches in the market place. This money changing and money lending business is known as banking business. The overall purpose of
Rating:Essay Length: 1,905 Words / 8 PagesSubmitted: July 20, 2012 -
Macarronada Italiana Marketing Plan
Macarronada Italiana A paper submitted to Webber International University in partial fulfillment for the Bachelor Science Degree in Business Administration By: Jessica Tedesco Date: April 29, 2012 Semester: Spring Professor: Mr. Webber Table of Contents Overview ................................................................Page 3 Company Analysis .....................................................Page 3 S.W.O.T Analysis of "Macarronada Italiana" .....................Page 3 Competitive Advantage ...............................................Page 4 Mission Statement ..................................................... Page 4 Economic/Social Trends ............................................. Page 5 The Market ............................................................ Page 5 Products and Services ................................................ Page 6 Sales
Rating:Essay Length: 4,009 Words / 17 PagesSubmitted: July 21, 2012 -
Marketing Case
I agree with the statement that the success of firms that sell services rather than products is highly dependent on the personnel that provides those services. My discussion below will focus on identifying the reasons why personnel plays a critical role in ensuring that success. The difference between goods and services is intangibility. A product such as a manufactured good is tangible and can be stored. In contrast, a service cannot be seen or touched
Rating:Essay Length: 417 Words / 2 PagesSubmitted: July 22, 2012 -
A Managerial Approach to Marketing
Abstract In this paper you will review the strategic marketing plan for the School House of Fun. The paper will review the company's mission statement, target customer, service being marketed and the core strategy for service induction to the market place. This paper will also show how the company will tie all these strategies together to use the proper channels of distribution and use a customer relationship measurement system to measure consumer & company interaction.
Rating:Essay Length: 4,806 Words / 20 PagesSubmitted: July 22, 2012 -
Market Economy
The United States Economy can be divided into three groups business, households, and government and they are all interconnected (Colander, 2010). First businesses provide goods and service and sell them to households. Next households supply labor and other needs to business to produce goods and service. Finally the government is a referee and tax collector as a referee the government set rules that build relationships between businesses and households. Then as a tax collector the
Rating:Essay Length: 873 Words / 4 PagesSubmitted: July 26, 2012 -
Marketing Plan for Choice Water-Melon Juice
In the past 10 to 15 years, the juice consumption is increasing with the time. People are more conscious about their health and nutrition. That's why the marketers meet the customers' demand by importing different kinds of juice from abroad. But now the domestic companies are getting very interested to juice market. The domestic companies are launching different kinds and flavors of juice in the market. Many new companies are making juice from the domestic
Rating:Essay Length: 287 Words / 2 PagesSubmitted: August 2, 2012 -
Entr. Marketing
Madero's presidency was doomed to be problematic from the get go. For him to get to office was a hassle and his short term served came with more problems. He was appointed President of Mexico Nov. 6 1911. One of the first obstacles he encountered was never having the support of the press because of the constant attacks of ¨porfiristas¨ who still had a position in government. His government was known to be a democratic
Rating:Essay Length: 504 Words / 3 PagesSubmitted: August 3, 2012 -
Jones Blair and Co Marketing Plann
BACKGROUND AND PROBLEM DEFINITION The case deals with Jones Blair and Co. a privately held paint manufacturing corporation based out of Dallas Texas. The firm markets its paints and sundry items in over 50 countries in Texas. Forty percent of its outlets are located in the 11 country DFW area whereas the remaining 60% are situated in the other 39 countries in the service area. The President of the company is looking for a solution
Rating:Essay Length: 863 Words / 4 PagesSubmitted: August 5, 2012