Marketing Mix (8 Major Aspects)

"The NX 1" is a next generation automobile. It is able to utilize bio fuel, regular gasoline as well as electricity with out any performance loss. This automobile is both environmentally and economically friendly. As such it is targeted to the general population.

Advertising defined as any paid form of non personal communication about an organization, product service or idea by an identified sponsor, provides a cost effective way of introducing the NX 1 to the public. It would also allow selection and dissemination of the image that best represents our objectives; emphasizing symbolic appeal and uniqueness of the product providing for the creation and maintenance of brand equity

the activities that provide extra value, to the sales force, distributors, or the eventual consumer; while stimulating immediate sales that is "Sales Promotions" allows us to increased immediate sales and secure a profitable share of the market. Moreover it would assist in enticing persons to try, purchase and continue to use the product, convert traditional fuel customers to our product and rewards all for their patronage thus establishing long term connections fostering brand equity. Like wise it will bolster advertising efforts by generating interest.

Next, Public Relations according to "Kotler and Armstrong (2006) is building good relationships with company's various publics by obtaining favorable publicity, building up to a good corporate image and handling or heading off unfavorable rumors, stories events." This element provides a cost effective way of generating further interest in the product while creating credibility for the organization and the product and may give rise to beneficial by-product such as word of mouth advertising or media coverage.

Also Personal Selling which involves Face to Face selling, were a seller attempts to assist and or persuade prospective buyers to purchase a company's product, service or act on an idea: Will allow last minute adjustment to suit the potential customer need, while providing immediate feedback. As well information collected can be used to improve future efforts; as promotional strategies can be designed to target ideal market segments reducing waste.

Direct Marketing; is marketing, using the nontraditional channels of advertising such as radio, newspaper, television. This direct approach offers not only flexibility of method but the collection of quantifiable data. http://www.referenceforbusiness.com/encyclopedia/Dev-Eco/Direct-Marketing.html

Events and Experience are activities that provide customers an opportunity to personally experience and critique the product in a casual setting. Also it is an avenue for obtaining an instant response from the potential consumers of the products. Additionally the opportunity would be used to fast tract business matter material to the sales of the car. http://youcanwin.hubpages.com/hub/Promotion-Mix

Television