Municipal Bond Market Essays and Term Papers
751 Municipal Bond Market Essays: 576 - 600
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Asda - Marketing Ethics - Case Study
MARKETING ETHICS - CASE STUDY - ASDA Executive Summary This report summarizes the background of ASDA, their best codes of practice, their ethical challenges and an analysis of previous accusations made against the company. As well as a discussion on the changes that ASDA has implemented to overcome their ethical issues. And will finish with some recommendations to enhance ASDA’s ethical values. Background ASDA began in the 1920s when a group of Yorkshire Farmers formed
Rating:Essay Length: 3,415 Words / 14 PagesSubmitted: February 24, 2016 -
Possible Solutions to Htc’s Current Decline in Sales/market Share as a Result of Non-Effective Marketing and Advertising Schemes.
Communications and Research Skills Possible Solutions to HTC’s current decline in Sales/Market Share as a result of non-effective marketing and advertising schemes. (Word Count: 1,482) 29% of mobile phone owners often reach for their mobile phones first when they have a “spare moment”, with it rising to 50% amongst 16-24 year olds. Current mobile phone owners state that they aren’t fully decided on which mobile phone platform to use next with 36% already split between
Rating:Essay Length: 1,808 Words / 8 PagesSubmitted: March 10, 2016 -
Nigeria: Trung Nguyen’s New Market?
NIGERIA: TRUNG NGUYEN’S NEW MARKET? ________________ Contents Executive summary Company background Reasons to enter Nigerian market Nigeria PEST analysis Political Economic Social Technological Nigerian coffee industry analysis Entry mode Conclusion References Executive summary This business report will introduce Trung Nguyen coffee - a successful Vietnamese coffee company and give an overview about the situation that the company will internationalize into a new potential market - Nigeria. The report will give the reason for Trung Nguyen
Rating:Essay Length: 5,038 Words / 21 PagesSubmitted: March 23, 2016 -
Fitness Center - Ethical Marketing Strategy
Chan Yiu Lun Tutorial Class Time: Thursday(1430-1530) 150688D Ethical marketing strategy Nowadays, fitness center is popular among Hong Kong. Fitness center should be a positive thing as it help people do regular excise to achieve their dream body shape. However, to most of the Hong Kong people, the advertisement of those center are poison. It is all attributed to the unethical marketing plan of them. In 2005, Mrs. Ho, the victim of this case, bought
Rating:Essay Length: 798 Words / 4 PagesSubmitted: March 26, 2016 -
As an E-Marketing Consultant, Do the Following
BUS4002 – E-Marketing Group Assignment Guide (15% of the module) As an e-marketing consultant, do the following: 1. For your Group Assignment, select a real company that frequently does e-marketing. If there is a HK webpage/website for this company, analyze the embedded strategies the company uses for HK people specifically. If there is only an international version, you can still study the company; the strategies may not be particular specific for HK market. Select carefully.
Rating:Essay Length: 957 Words / 4 PagesSubmitted: March 26, 2016 -
Marketing 2 - Chapter 7 Discussion Question Answers
Kevin Adams Marketing II 3/6/16 Chapter 7 Questions 1. Coca-Cola answers the question “what would you like to drink”, for many customers. Coca-Cola is a sweet and appealing beverage that most people enjoy having rather than drinking a bland water. Disney is very appealing to kids, and parents may question what would be good for their kids to watch, or what toys to buy, and Disney answers these questions. Marlboro appeals to smokers, who want
Rating:Essay Length: 515 Words / 3 PagesSubmitted: March 29, 2016 -
China Market
PESTLE-analysis 。Political 。Economic 。Social/cultural 。Technological 。Legal 。Environmental The influences of cultural roles in Chinese market 1. Hofstede’ cultural dimensions in Chinese market 1.1 Collectivism Individuals are integrated into groups and form their judgments based on group. 1) Interdependent natures and obligations to the group 2) Group preferences and group harmony 3) Impacted by public voice; care a lot about the other people’s opinion about them. 4) An important distinction is made between “insiders” and “outsiders.”
Rating:Essay Length: 1,330 Words / 6 PagesSubmitted: March 31, 2016 -
Market Segmentation
Market Segmentation Market segmentation is a process used in business to enable them to target their products/services better to the right customers. By businesses carrying out market segmentation, they will be able to identify the specific needs and wants of customers in order to produce more revenue by providing products that meet customers’ needs and expectations. Market segmentation allows businesses to clearly identify their customers with similar wants by dividing larger markets into smaller and
Rating:Essay Length: 1,218 Words / 5 PagesSubmitted: April 3, 2016 -
Who Are the Players in the Sustainable Energy Market and What Are They Doing?
Who are the players in the sustainable energy market and what are they doing? The energy sector has a crucial role to play in facilitating the transition to a low carbon economy, ensuring that future generations enjoy access to secure and sustainable energy. - The Sustainable Energy Association is a member based industry body offering innovative policy solutions that link up building-level technologies and the wider energy system to achieve a low carbon, secure energy
Rating:Essay Length: 986 Words / 4 PagesSubmitted: April 17, 2016 -
Uber in China - Marketing
1. What are the characteristics of the online chauffeur market? Uber in China is an independent local company because the online chauffer market in China is different from other markets. Unlike the other countries, in China, drivers work full-time. Online chauffeur market is not expensive service but very convenient way and helpful experience. This market allowed people to save time and money. The number of taxi companies is growing every year. Conditions of the cars
Rating:Essay Length: 548 Words / 3 PagesSubmitted: April 18, 2016 -
State Market and Society
Centennial college 2015/2016 Semester One State, Market and Society in Contemporary China Reflective Essay Three "In reality, nationalism remains a double-edged sword, which does at times buttress the regime but can also develop in ways that threaten the political status quo” (Jeffrey N. Wasserstrom). Discuss. Prepared by Lau Wai Lim Student ID: 18130147 Submission date: 12/12/2015 Word count: 1685 I agree with Mr. Wasserstrom, nationalism is a double-edged sword to the Chinese communist party (CCP).
Rating:Essay Length: 2,024 Words / 9 PagesSubmitted: April 20, 2016 -
Marketing Plan for Tourism Macedon Ranges
Executive Summary: This case study was written to address the topic of Marketing Plan for Tourism Macedon Ranges. The case study draws attention to the background analysis of the Macedon Ranges and how it interacts with the market with main objectives for improving tourism. The foremost aim of this marketing campaign is to create greater international awareness of the Macedon Ranges to the desired customers. A problem that the Macedon Ranges face is the lack
Rating:Essay Length: 264 Words / 2 PagesSubmitted: April 22, 2016 -
Fresh Mart Marketing
Fresh Mart is a project that gives students opportunity to engage in real life businesses. Our group was assigned to conduct the Fresh Mart project on 13 October 2014 in front of Student Life Centre. In order to have an effective outcome, we have to apply proper management knowledge, that is- setting goals, establishes strategies and develops plans to attain the goals. Planning is very vital in real life businesses. It involves setting the organization’s
Rating:Essay Length: 365 Words / 2 PagesSubmitted: April 26, 2016 -
Badm 321: Marketing - Marketing Channels and Supply-Chain Management
JACKSON 4 BADM 321: Marketing 11 April 2016 Marketing Channels and Supply-Chain Management “From unconventional PC startup to global technology leader, the common thread in Dell’s heritage is an unwavering commitment to the customer”. This paper deals with Dell and their marketing channels and supply-chain management. According to an article from Marketing Career Educations (2016): The choice of marketing channel is one of the most critical an organization can make, and affects all other forms
Rating:Essay Length: 465 Words / 2 PagesSubmitted: May 1, 2016 -
Custom Coffee & Chocolate Marketing
MBA Course Code: BMOM5203 Course Name: Organization and Business Management Credit Hours: 3 Assessment Criteria. Assessment Type Details of assessment Marks distribution Assignment-1 Solve the three questions for the concluding case on “CUSTOM COFFEE & CHOCOLATE” (pp.154, 3 Qs at the bottom of the page)( Word Count2000 words) Assignment 1 = 20% Assignment-2 For this assignment refer to pg79. You are required to ignore the case study on ’Wild Water Gets Soaked’ and identify a
Rating:Essay Length: 3,516 Words / 15 PagesSubmitted: May 8, 2016 -
Reflection Essay on Ethics in Marketing
Reflection essay on ethics in marketing There is a thirty page chapter in the book “Principles of Marketing” by Philip Kotler and Gary Armstrong. The chapter is numbered 20 and it’s about ethics in marketing. There are many conceptions and terms described, and each conception is provided with example of how they work. Each example tells about certain companies’ experiences, which shows, that each companies’ success or failure can be affected by consumers and consumer
Rating:Essay Length: 888 Words / 4 PagesSubmitted: May 9, 2016 -
Analyze the Changes in the Chinese Beer Market up to 1995, Bearing in Mind Changes in Beer Demand
Marketing Arulsamy Legion Felix Richardson Day 1, Preparation Assignment Submit your answer to Exercise the Student Portal. Exercise 1: Analyze the changes in the Chinese beer market up to 1995, bearing in mind changes in beer demand. External Factors through PEST analysis: Political: * Amplification of Open door policy (1992-1995). As a result direct investments were growing. * Wholly owned Foreign-Affiliated enterprises were 73.5 as a result. * Government investment (adoption of reforms as priority
Rating:Essay Length: 447 Words / 2 PagesSubmitted: May 14, 2016 -
Marketing: Strategic Innovation in Globally Diverse Markets
Running head: STRATEGIC INNOVATION IN GLOBALLY DIVERSE MARKETS Praxis II: Marketing in the 21st Century by Veola Bryant-Wallace Marketing: Strategic Innovation in Globally Diverse Markets Walden University April 24, 2016 Executive Summary/Abstract Marketers must react by having personalize online world meet their personalize offline world, bringing the two worlds together ensuring each complement each other (Chandra, 2014). A good example is Gatorade. Gatorade marketing is for runners, tennis, players, gymnast, basketball players, football players, and
Rating:Essay Length: 5,037 Words / 21 PagesSubmitted: May 15, 2016 -
Health Care Marketing
Chapter 6- Health Care Marketing 1. According to Buchbinder & Shanks, (2012) marketing is defined as the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and society as a whole (Buchbinder & Shanks, 2012, p. 96.). The main principles of marketing are to satisfy customers, target the 'right' customers, facilitate exchange relationships, stay ahead of competitors and enhance profitability. These principles are essential for managers to understand and satisfy
Rating:Essay Length: 1,229 Words / 5 PagesSubmitted: May 19, 2016 -
Uber Pricing Strategies and Marketing Communications
Information System and Analysis Case Study: Uber Pricing Strategies and Marketing Communications ________________ 1. What does Uber’s business model look like? Key Partners “willing” drivers and “needy” consumers Key Activities Software development -app Quality control through ratings system for drivers and customers Use of Social Media Platform for advertising and marketing purposes, and developing strong relationships with customers (even work together to fight against governmental regulations) Value Propositions UberX service - 10% lower than taxi
Rating:Essay Length: 623 Words / 3 PagesSubmitted: May 24, 2016 -
Roger Mills of Kiai Marketing Group
MARKETING REPORT Kiai Marketing Group BUSINESS 1220E June 5, 2016 Executive Summary There are several challenges that Roger Mills of KIAI Marketing Group are facing, including deterring a target market and find his first customer, determine the product’s selling price as well as how much to pay his employee, and achieve the first year profit goal $5000. Kiai Marketing Group as a new business, Kiai lack of brand awareness. In order to be success of
Rating:Essay Length: 3,008 Words / 13 PagesSubmitted: June 8, 2016 -
Sercives Marketing
Yucel Ugurlu MKT 667 Services Marketing Management SERVICES MARKETING ASSIGNMENT #2.1 (Module 2) The differences between a service and a good, such as between a patient’s stay in a hospital and the assembly of the left front fender of a Chevrolet, are significant. To manage service effectively, you must understand the characteristics that distinguish a service from a good. The statements on the left-hand side describe goods. Could the same thing be said about services
Rating:Essay Length: 305 Words / 2 PagesSubmitted: June 11, 2016 -
Walmart Korean Market Case Study
1. Highly Competitive Industry 1. Threat of substitutes * Large availability of substitutes According to the New York Times, after penetration into the Korean market, Wal-Mart accounted for only 4% market share with ranked No. 5, Carrefour ranked No. 4 by about 8%, while Shinsegae with 30% market share, Tesco with 17% market share, Lotte Shopping 12%, the rest is shops and markets. Wal-Mart's revenues in the Korean market just reach about $800 million with
Rating:Essay Length: 414 Words / 2 PagesSubmitted: June 30, 2016 -
What Are the Marketing Tools Implemented?
What are the marketing tools implemented? Marketing tools are those tools or methods have been taken to boost the sales or promote its product or services. This marketing tools can be a product development stages, promotional strategies and method used by a company to come out and promote the products or services to public. Product development stage were a process that break into few stages the designing process, creating process and marketing the product or
Rating:Essay Length: 264 Words / 2 PagesSubmitted: July 17, 2016 -
A Study of Next’s Marketing Strategy in Hong Kong
Final Year Project for all HD in BA Year4 Students 21909F/4 of Kwai Chung Campus Research Plan A study of NEXT’s marketing strategy in Hong Kong Prepared for Mrs. Au Presented by Wong Chi Yip (091372104) Shum Wang Fai (101480849) Chan Kin Fung (091368729) Lau Wing Hung (091045295) Cheung Tsz Hin (100099918) Submitted date: 26-10-2012 Hong Kong Institute of Vocational Education (Kwai Chung) Contents Page No. 1 .Background of Next 3 2. Identification of problem
Rating:Essay Length: 2,871 Words / 12 PagesSubmitted: July 25, 2016