Summer Training Handbook - a Practical Guide to Summer Training for Mba Students of Lovely Professional University

Summer Training Handbook

2011

A practical Guide to Summer Training for MBA students of Lovely Professional University

Vivek Chaturvedi

Acknowledgements

I am grateful to Dr Sanjay Modi, Sr Dean, Lovely Faculty of Business and Arts (LFBA), who is the inspiration behind this book, Dr Bhavana Adhikari, Associate Dean, Lovely School of Management, for her unrelenting support, Dr Yuvraj Bhatnagar, Associate Dean, Lovely School of Business, for this sagacious advice and inputs, Mr Suresh Kashyap, Head of Department, Lovely School of Management, for being a constant source of motivation.

I am grateful to Mr Syed Tabrej, Mr Nandan Sujati, Mr Susanta Bose, Mr Swapanarang Swain, Ms Monika Kalam and Ms Dalvinder Kaur (all faculty members at LFBA) for contributing to this document.

I extend my gratitude to all the management teachers of yesteryears who have contributed to the pool of knowledge and have had a huge impact on curriculum of management education.

(Vivek Chaturvedi)

17.03.2011

Preface

This book is a compendium of sample topics for summer training of MBA students. An attempt has been made to make it as comprehensive and concise as possible. The topics given herein are for the purpose of guiding the students to choose their summer training projects and can be modified as per the requirement of the company. The topics have been classified into areas of specialization for the sake of convenience and clarity. In addition to being a guide for summer training this book can also be used to peek into the job requirements of various specializations and can be used to decide on the right specialization for a student.

In addition to sample topics this book contains various guidelines to be followed in order to derive the maximum benefit out of the two months of summer training. It contains the rules of University and the code of conduct the student is expected to observe during the period of internship.

The book also contains a section on the activities which are generally done by various departments of a company. This shall help in widening the perspective of the students and also increase the exposure he can receive.

All the formats for the various components of the course have been presented in annexure at the end of the book.

I wish you all the best for your summer training. Have fun!

(Vivek Chatuvedi)

Contents

Professional Goals during Summer Training 8

Code of Conduct 8

Marketing 8

Survey on preferences for insurance companies with special reference to a particular player 8

ICC World Cup - Effect on the promotions of various products 8

Impact of price on the buying behavior 9

Market Survey for a new product launch 9

Pull Effect in Insurance Sale 9

Effect of Packaging on sales of consumer products 9

Marketing Communication needs of Oligopoly Companies 9

Consumer perception about the company/product/organization 10

Trend analysis of sales during different times of years 10

Effectiveness of Integrated Marketing Plan of the company 10

Market positioning of the products 10

Finance 11

Working capital management at the organization 11

Project financing 11

Ratio analysis to know the financial position of company* 11

Budgetary control techniques used by the organization 11

Inventory control techniques used by the company 12

Cash Conversion cycles and its Impact on the profitability 12

Receivables management techniques used by the company 12

Capital budgeting techniques used by the companies. 12

Cost reduction techniques used by the company and their effectiveness. 12

NPA's and growing scope of Securitization 13

Risk Management in Life Insurance 13

Risk Management in General Insurance 13

Risk Management in Banking 13

A study on banking procedures 13

Comparative study of loan procedures followed by banks 13

Portfolio Management 13

Hospital and Health Management 14

Study on Patient Satisfaction 14

Gap Analysis 14

TAT of Laboratory Procedures 14

Patient Flow in OPD 14

Comparative Study with NABH standards 14

Medical Audit 14

Materials and Store Management 15

Urinary Catheterization Infection 15

Design and Facilities in the Emergency Casualty Department 15

Medical Billing Department 15

Human Resource Management 15

Recruitment process 15

Training and Development process 15

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Impact of remuneration on Motivation 16

Impact of recession on HR policies 16

Change management 16

Talent management 16

Competency Mapping of particular organization 17

Work life balance 17

Performance