Mkt 421 - Strategic Plan

Marketing

Susie Johnson

May 28, 2012

University of Phoenix

MKT/421

Introduction

This paper tells what marketing consist of and the importance of a company benefits from the activity. There are many companies that take advantage of marketing because marketing broadens the company's prospect of a larger cliental. Companies such as Wal-Mart, Innovative Care, and K-Mart are just a few that uses marketing in a major way.

Marketing

When a specific employee goes out and advertises for the company or recruit new or more business for that company, called marketing, a very tactful move by a company. There are different ways for different companies to market because of the important factors for that company to bring themselves out for business. According to Homburg and Artz (2012) Comprehensive performance measurement systems, such as the balanced scorecard have received considerable attention in marketing. However, if and under which circumstances comprehensiveness as a performance measurement system properties desirable and contributes to firm performances still a subject of debate in research and practice. Everyone has different views on marketing but the cleverness and awareness thoughts for a company to have at least a marketing director to help get the company off the company's feet. According to Shrihari, Murali, Prasad, and Thorson (Dec.2011) enabling such companies to make effective marketing decisions, a company delineates the desired features of a platform marketing response model, specify a new response model, and validate it using market data from a local newspaper. The reflect show that the company faces reinforcing cross-market effects, that have demands from both groups depending on marketing investments, and the model exhibits good forecasting capability.

Importance

Marketing allows the upper hand with surrounding competition that expands the company's options of generating better sells and profits. It takes a smart and well-focused minded person to create good ideas to market for a company. Innovative Care Inc., a rehab company, which have a unique marketing mixture and huge advertisement to keep their company going strong. Innovation Care has a marketing director and a marketing director assistant because they want to market at many places and as many different ways they can. This rehab company uses the four P's when coming up with their marketing strategies that are production, price, promotion, and place. For price decisions the company uses the best prices that would