Business Strategy - Strategic Planning Research Paper - Asia Pharmaceuticals Ltd

PART 1 - to be completed by student

Student number

(As provided by TVTA)

Assignment title Business Strategy

Module number Unit 4

Module title Business Strategy

Module tutor

Qualification aimed for Diploma in Management Studies Level 7

Date assignment due

Submission Date

Is this a resubmission or deferred work? Yes * No *

PART 2 -comments

Tutor

Marker's Name Signature Date

STUDENT - Please note that this is a provisional grade only and is subject to examination board approval. The grade is based on attainments in the specific learning outcomes outlined in the assignment brief. Where appropriate, common/core skills have been assessed. Grade Late submission grade

Student details

Please retain this receipt when date stamped as proof of submission. The Academy will also keep a record of submission.

Student's name Today's date

Module title

Assignment title

Professional Assignment

The Vocational Training Academy

July 2010

Business Strategy

By

Student ID: < Student Number>

A Professional Assignment Submitted in Partial Fulfilment of the Requirements

for the Short Course

ATHE Postgraduate Diploma in Business Management

Business Strategy

London, UK

July 2010

Table Contant

1. Introduction 4

2. Organizaion 4

3. Executive Summary .......................................................................................4

4. Mission..........................................................................................................5

5. Vision............................................................................................................5

6. Goals............................................................................................................5

7. Objectives....................................................................................................6

8. Manager Strategies.......................................................................................6

9. Action Plane.................................................................................................7

10. Swot Analysis................................................................................................8

11. Conclusion....................................................................................................9

12. Bibliography..................................................................................................9

Introduction

Strategic planning is a process that begins with the setting of organizational aims, defines strategies and policies to achieve them and develops detailed plans to make sure that the strategies are implemented so as to achieve the ends sought. It is a process of deciding in advance what kind of planning effort is to be undertaken , when it is to be done, How it is to be done, who is going to do it and what will be done with the results. I have selected an organization and in this assignment I have mentioned the Vision, Mission , Objectives, Action plane and Swot Analysis of that Organization.

Organization

Asia Pharmaceuticals Ltd

Executive Summary

Asia Pharmaceuticals Ltd was established in 1990 and is widely involved in Manufacturing and Marketing activities of its products in the domestic and foreign markets. The Company is Manufacturing Pharmaceutical products in technical collaboration of Six Globally renowned Multinational Pharmaceutical Companies Namely

* - Marion Merrell Dow inc; U.S.A

* - Recordation Industria Chimicae Italy * - Raviza Farmaceutical S.P.A,BASF Group Italy

* - Mucos Pharma-Gmbh& co; Germany

* - W.K Buckley Limited; Canada

* - Applied Pharma Research S.A Switzerland

(www.asia pharma.com)

Pacific Pharmaceuticals Ltd is a ( Model Unit ) accredited by the Ministry of Health Pakistan. It's the Only Company in Pakistan who has been awarded (European Union GMP Certification ). Manufacturing plant is equipped with highly sophisticated a

Pacific Pharmaceuticals Ltd is ISO 1400 certified Pharmaceuticals by SGS.

Pharmaceutical forms:

Tablets, Capsules, Syrups, Ointment

No. of Register Products