Beauty Salon

A. Business description

We are plan to operate a full-service beauty salon which aims to consistently provide excellent service, quality products, and comfortable environment at a reasonable price to create high customer satisfaction. Performing services such as facial care, nail beauty, eyebrow beauty, makeup and beauty consulting. Providing beauty products such as facial care products, makeup tools, and so on. Our beauty salon store will be located on Foothill Blvd that is close to La Verne area. And our operation hours will be from 10:00AM to 9:00PM through Monday to Friday.

B. Mission

Beauty Supply & Salon mainly dedicates in providing awesome various professional service about beauty, such as Spa, nail, massage and haircut. We will provide specialty event every weekend. The comfortable environment of our salon will bring excellent feeling like family. And the high-quality services will give every customer a new looking and new feeling after they walk out our salon.

C. Situation Analysis

1. Competitive

In La Verne area, based on my research, there are 11 stores related to Beauty & Nail service. 5 stores are beauty salon and 6 stores are Nail salon separately until 2010. From Census report, most of beauty & Nail salons have 2 employees. This means that most of them are not big stores. For beauty salons, they usually offer haircut & styling, hair coloring, permanent waving, facial treatment and make up services for clients. Besides these services, some of beauty salons also provide manicures and sodium relaxer services for customers. And the price they offer is not high, basically speaking, it is about $15, everyone who is working can afford it, except for students. Moreover, Nail stores often provide hot stone pedicure, Men's manicure and shellac manicure services for their clients. But their price of services is higher than beauty services, which lead to less people can afford it. Therefore, depend on these situations, we need to consider some effective competitive strategies to compete with these existing stores, including prices, services and promotion.

2. Economic

According to report from newspaper, in the past six years, the beauty salon has grown steadily at 6.5% per year. As we know, in 2008, there was a financial crisis happen, however, beauty industry was not affected by this economic recession. In the recent years, more and more women likely to buy another services like perms and hair coloring. Furthermore, median household income in 2009 was $74,194, compared with California $58,931. The economic condition is greater than California. And estimated per person income in 2009 was $32,014.

3. Social

Related to social environment, there were 31,089 people in La Verne. Males are 14,716 that are 47.3% of population, females are 16,373 that is 52.7% of population. Moreover, La Verne is 30 minutes from downtown Los Angles and Orange Country civic centers, and La Verne is one of the lowest crime ratings in the foothill area. Also, There are lots of professional and nonprofessional tradespersons, most of La Verne residents are between the ages of 20-50 and have good education. The most important thing is that La Verne population provides s stable consumer market and able to support a productive and safe community. Lastly, La Verne is close to Ontario International Airport, and served by the 10, 210, 57 freeways. So transportation of La Verne is very convenient for business and living.

4. Political

According to a report released by the Tax Foundation, California placed the 48th business-friendly in 2012. It has been the worst for business for 8 years in this study. But La Verne is a business-friendly city. The government has a very welcome attitude toward business.

5. Legal

The antitrust laws limit of monopolies and protect consumers by promoting competition. The Federal Trade Commission Act (FTCA) prevents unfair competition methods and activities that harm affect business competitors and consumers. La Verne is not as litigious as the surrounding area. But working practitioner should be careful during the physical interactions and manipulations to prevent lawsuits. New business is required to pay a one-time fee for a Certificate of