Are You Familiar with the Name Johnson?

Task No.8

Are you familiar with the name Johnson? Or should I rephrase it with- Are you one of the loyal customers of their products? Try to take a look at your health care, skin care or oral care products; can you see the brand name JOHNSON’S? Well, who cannot possibly know that name; it is quite popular and their products have always been shouldered with the trend. But according to the Food and Drug Administration research studies, starting year 2009 onwards, Johnson and Johnson Corporation (J&J) has been currently facing a downfall, due to quote and quote- “The unraveling of corporate and brand equity took place at an astonishing pace.” Based from my understanding, the quote being said means something like this- J&J Corporation’s problem arises with root causes of conflicts between the internal and external management, accordingly what made this problem grow bigger and wider is that they failed to check and improve their operations management.

        In an organization the relationship with one another, I mean from the top to bottom-line workers must have a healthy and professional relationship. I’m not saying that workers or employees should have a personal relationship with one another, what I mean is that they should understand and support each other with good faith and good will.          For example is the scenario in the company of J&J Corp. In the process of trying to solve their unexpected downfall, J&J made an abrupt decision to fire its consumer division head and recruited a new one. They even closed one of their factories and outsourced to a third-party to contract manufacturing processes. Unfortunately, those moves of J&J are seemed to be not enough, since the quality of their products didn’t meet the demands of their target market. Due to those failures, their sales didn’t reach their benchmark that made a reason for their investors to pull out their investments and even filed a lawsuit against J&J, December of 2010.

        At this point, it is now quite visible that “prevention is always better than giving the cure”. To prevent means to be carefully aware that at any moment functions can be mislead. Therefore, the organization must already have the idea of fixing or checking every single detail of their company in order to prevent greater probabilities of failures- failures that are hard enough to decide what can be the best possible cure. An organization must emanate from a senior leadership. Wherein most of a company’s failures are symptoms of management intolerance, or worse silence, regarding good practices that might threaten profit, cost savings, ship dates and earnings. Quality assurance is often a corporate orphan and company’s greatest asset. In such a setting power often lies with marketing supported by the finance function and accounting section. Every purchase of a customer/consumer is only as good his/her last purchase.