Johnson and Johnson

Johnson and Johnson is a global (3) corporation, leading in providing reasonably price, high quality, branded, health-care products and services (2) to doctors, nurses, patients, mothers and fathers and all others in need of medical treatment(1,7). We are branded through the development of band-aids and our most famous drug Tylenol (7). Through the use of up to date technologies (4), we will be able to continue to pursue our research and development to launch and advance our current medications. We believe in an ethical business environment and we achieve this by taking full responsibility for our products, actions, and decisions (6). We are responsible to our employees by offering job security, fair compensation, clean, safe working conditions, and providing employees the opportunity to feel free to make suggestions and complaints when necessary(9). We are responsible to our communities by supporting good works, charities, encouraging civic improvements, better health and education programs (8).We are responsible to our stockholders by making sound business decisions, experimenting with new ideas, developing innovative programs to ensure continuous growth, and ensure that there is a financial reserve in adverse times (5). We operate according to these principles.

There are many companies which compete with Johnson &Johnson on different levels but Johnson & Johnson major competitors are: Abbott Laboratories, Merck & Co. Inc, Novaritis, Pfizer and Proctor and Gamble. All of these companies offer products which are direct competition with one or more of the three product sectors of John & Johnson (Consumer, Pharmaceutical, and Medical Devices & Diagnostic). Before assessing and determining a company's viability, it is important to review the industry that the company resides to understand the external factors that could positively or negatively affect the successful of the business. Below is an outline of the opportunities and threats which can impact Johnson & Johnson's business.