Analyse the Commercial Impact of Harry Potter

Analyse the commercial impact of Harry Potter

What is Harry Potter？Some people say it is a fantasy book，some individuals possibly say it is the most famous movies series, some people say it is a kind of game. To a large extent, all these answers are current. Originally, Harry Potter was a series of seven fantasy novels written by the British author J. K. Rowling. The books describe the adventure story of the wizard Harry Potter and his best friends Ron Weasley and Hermione Granger, when they are studying at Hogwarts School of Witchcraft and Wizardry. Unexpectedly, it caused widespread attention in the world. Both youth and adult have became loyal fans, which is the cornerstone of harry potter's success. Nowadays, Harry Potter has become one of the world's most widely recognised names, a brand name indeed, including books and movies, DVD, television, games, clothing, stationery, and even Harry Potter theme park, theme tourism, it is slowly forming a huge chain, and this chain is continuing to extend and enrich.﹙Simmons, 2005﹚ This essay will analyse the commercial influence of Harry Potter from different aspects.

'Harry Potter and the Philosopher's Stone was released on 30th June 1997, and as of June 2011 the series has sold over 450 million copies worldwide and has been translated into 67 languages including Welsh. The last four books (Goblet of Fire, Order of the Phoenix, Half Blood Prince and Deathly Hallows) have consecutively set records as the fastest-selling books in history.'﹙The Wicid. 2011﹚ Hence, economic benefits can be imagined only from one aspect of books publication. Undoubtedly, it created huge wealth for publishing companies in different countries. Significantly, the success of the Harry Potter had transformed enormous wealth for Rowling, it has made Rowling the first only billionaire author up to present.

With the success of the books, Warner Bros saw the opportunity to create the wealth and so invested finance into the first film of the series, Harry Potter and the Philosopher's Stone. Accidentally, it brought about a great success for the British film industry, because a total income of $ 968 million worldwide box office was second in the world film history .﹙CNN Money. 2003﹚ Then, the sequel also achieved decent box office. Up to now, seven films of the Harry Potter series have released for global audiences. Surprisingly, the global box office total of Harry Potter series has exceeded 70 billion dollars, this is a new record of world cinema. Especially, the latest one of the "Harry Potter and the Deathly Hallows" reaches the $ 1 billion global box office. ﹙McClintock.2011﹚ Thus, there is no doubt it greatly promotes the economic development of the British film industry.

With the film's popularity, some important actors of the films, Daniel Radcliffe, Emma Watson and Rupert Grint have become the richest young people in the world , Radcliffe 's paycheck has risen to $ 3 million from $ 130,000. Today, his paycheck is the highest among peer actors. According to the report of The Guardian News﹙2011﹚, Radcliffe 's current personal assets have been accumulated to about $ 50 million, while, Emma Watson and Rupert Green similarly have become the rich class people in British , their personal assets are more than $ 30 million in the United Kingdom and they own luxury cars and property in UK and USA .

Furthermore, the success of Harry Potter movies boosts the British tourism industry development. Film shooting locations have become hot