Advertising Cigarettes

Advertising have come along long way from past to present. Advertising play important role in developing societies and culture. Advertising is important part of business and on business success. Advertising is one of the important aspects that have positive impacting the business. Businesses around world been using many way to advertising their company name and product. Advertising is ever changing part of business. The company will have to create advertise as time changes. When creating advertises for company product, company has to understand rules and regulations in current time. In this paper, reader will gain information about how Pall Mall have changed their advertising from past to present.

Pall Mall cigarettes were first introduceintroduced in 1899 by Butler and Butler Company. Pall Mall has a rich history of innovation and firsts over the past 110 years. The brand main targets were upper class society. In 1907, American company brought out Pall Mall. Pall Mall cigarettes are pack with premium tobacco and provide adult smokers a longer-lasting cigarette at a cheap price, making it a leading cigarette brand in the United States. Pall Mall had been the fastest growing cigarette brand in the United States.

Advertising Past

Advertising cigarettes has changed over the time. In past, cigarettes companies did not have to worry government laws and regulations. The company can advertise their product in best way to catch consumer's eyes. The company was not have to worry when and where to advertise their product in local marker.

In December 15, 1951, Pall Mall chooses to use Santa Clues in their print ad. The ad could bring positive outcome selling product. In 50, this ad was very applying because everyone thought it was fashioned. The heading on top of ad is key to catch consumer attention. The heading on ad was guard against throat-scratch. The other eye catcher in ad was how mild the product is the time smoked by consumers. The individual who smoke will think if Santa smoke Pall Mall, the product have must be nice as show in ad. The individual may choose to smoke Pall Mall because cigarettes have long filter to smooth up inhaling of nicotine. The ad also might have caught consumer's attention because it saw diagram of cigarette and explain how smooth the smoking experience would be by smoking Pall Mall.

The ad printing by Pall Mall in 50 could also brought negativity of product. In 50, there were not religious issues as it now. The consumers would not have raised any concerns use of Santa Clues in ad. If the Pall Mall has chosen to print same ad at this time, company would face religious right. In 50, company was not requiring to have health warning printed on carton box or cigarettes box. In current time, company arecompanies are required to have health warning on every pack as well on carton box. Warning labels on cigarette packages were first propose in 1955 (Nelson). Because of no regulation from government in 50, Pall Mall could advertise company product any place company can find to advertise. In current era of advertising, Pall Mall cannot advertise product in high public area such as airport or high-populated area in town. In 50, Pall Mall could broadcast product commercials on TV. Due to government regulation in 1969, Pall Mall cannot broadcast company product commercials on TV.

Present Cigarette Advertisements

We have studied that advertising has changed over the course of years. The same can be said about cigarette advertisements in the print form. From past advertisements, we can notice that the advertisement platform was very liberal to the companies. The companies