Advertising Plan

The main purpose of advertisements is to encourage and promote the product to the individuals in order to increase sales of the company. It will be very convenient and easy for the marketing team to advertise the new HPTV in the market as HP is already a well recognized brand and customers previously using HP products are prefer to buy its products therefore, people will be interested in the innovative products it is manufacturing for the ease of customers. Most importantly, marketing team will have to consider and prepare viable advertising budget to decide upon where to start off and which advertising tool or various tools to use. After deciding on the budget, different options available can be looked for. If HP decides not to spend heavily upon advertisement then cost effective methods may be used by advertising through newspapers, websites and bill boards etc. Otherwise other options like online advertising and television advertisement may be considered. HPTV can be advertised by HP'S sales representatives at HP stores and huge retail stores where they can give demos to consumers who walk in to either buy other products or wish to explore about the new product features. Moreover, this TV will be advertised through television commercials while communicating the best information to the public regarding the features of the new product and it is very important when the company focuses to follow mass marketing strategies as it will reach the masses. These commercials will be shown during famous television programs and between news. Furthermore, pamphlets can be distributed to consumers through newspapers. Recently, online advertisement has gained considerable importance, hence HPTV's advertisement will be prepared and will be advertised to unlimited number of consumers by posting blogs at different, famous and most visited websites or social networks like face book and Twitter to increase the popularity and familiarity of HPTV. This will promote online selling of the HPTV. All the above mentioned advertising tactics will be carefully planned and the proposed ideas will be approved by the marketing head. After that they will be implemented and working will begin on the respective chosen and most attractive as well as feasible ideas.