Toshiba Advertising

Toshiba Advertising

For some generations a television was purchased without a remote control, some generations viewed television without any color, but it modern times television is no longer viewed in black and white and almost always comes with a remote control and the ability to do many other task then before. Although, it took many decades of innovative ideas to help evolve the television to what it is today many companies are finding ways to please their consumers as they continue to adapt to modern society their consumers curiosity of the world around them, intrigues tidbits of knowledge and new developments to create the desire to posses the product, which has caused manufactures like Toshiba to reinvent this entertainment device. With society becoming more reliant on the Internet and technology itself, companies are analyzing what interests the American people today and are pursuing that desire to satisfy their customers. Although, the televisions original task was to watch entertainment channels while at home, but with the constant growth of technology and the psychological thinking of a consumer changing drastically over many decades brought the reinvention of an entire entertainment center.

Toshiba has produced a Led TV for consumers to become capable of accessing their Facebook, Youtube, Netflix, Pandora, and many other applications on their television. In addition to that it is capable for the viewer to experience a spectacular 3- dimensional display on the television as well as enjoying the stylish and sleek look which ultimately pleases the consumer and supersede their satisfactions and desires in a television. This device would not have been created any other time and place, because this type of product is successful in the era that we live in today. Many people who live in America are beginning to become more technologically inclined, which is contributing to the amount of individuals that frequently use the Internet. With technology advancing and the human mind adapting so quickly it is creating windows of opportunities for manufactures to satisfy the new and reinvented minds of these consumers.

America has become a nation that is entirely dependent on the Internet and is continuing to rely on this type of technology in advancing the world we live in. In this case analysis, Toshiba has committed to advertise their affiliation with Facebook, Youtube, Netflix, and many other similar applications that are capable of accessing on a single television similar to a computer, which allows them to secure a new market niche for their customer demographics. These individuals whom associate with these specific applications are being drawn towards this reinvented television that adapts to the needs and wants of the new generation of consumers. In my opinion this approach is extremely strategic and is well thought-out, because these companies are compiling several devices into one allowing them to drive their business and lead to prosperity.

Advertisers now and days are finding many ways to manipulate the consumer so the customers could feel that their product is what they need or what they would want. Magazines and other sources of advertising have become more manipulative in many ways and will continue to generate advertisements that positively complement their products whether or not its completely guaranteed not to produce any long-term effects