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Last update: November 15, 2016
  • Case Study: Burj Al Arab Hotel, Dubai

    Case Study: Burj Al Arab Hotel, Dubai

    Case study: Burj Al Arab Hotel, Dubai mage result for The Burj Al Arab Overview Burj Al Arab Hotel in Dubai was opened in 1999 and recognises itself as a seven star deluxe hotel. It proclaims to be the most luxurious hotel in the World. Dubai is part of the United Arab Emirates (UAE) based in the Middle East. Dubai itself has seen phenomenal growth over the last decade with mass construction and urbanisation of

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    Essay Length: 862 Words / 4 Pages
    Submitted: January 9, 2017 Essay by Rin Jung
  • Microsoft Case Study

    Microsoft Case Study

    Question N°2: The products that speak to me and to my age group are cosmetics. As a young female adult, makeup products are the most products that appeal to me and that I buy the most; because as women, it is very important that we show up in a way that satisfies our self-esteem and our desire to look always more beautiful. The products that do not appeal to me though are Iphones, I think

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    Essay Length: 464 Words / 2 Pages
    Submitted: January 22, 2017 Essay by syrine94
  • Case Study: Danish Klassic

    Case Study: Danish Klassic

    International Marketing, Case Study: Danish Klassic 1) What could be the reasons for Danish Klassic not being able to meet expectations? Comment on the following: * the change of packaging-from glass to plastic brick carton. The reasons for Danish Klasic not being able to meet expectation with new packing : 1. With carton packing, it is impossible to be fully closed after opened ( it will lose the freshness ) , while it possible with

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    Essay Length: 316 Words / 2 Pages
    Submitted: January 22, 2017 Essay by koshi
  • Butler Lumber Case Study

    Butler Lumber Case Study

    MBA 5225 03 Group 2 Butler Lumber Analysis Dear Mr. Stark, We understand you have some concerns about Butler Lumber’s shortage of cash on hand even though the company is marginally profitable and looking to expand. Your concerns are valid, especially since Mr. Butler is seeking additional financing to support the company’s growth. In fact, this is a common issue many businesses encounter when they experience rapid growth. Our findings indicate Butler Lumber is in

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    Essay Length: 882 Words / 4 Pages
    Submitted: January 23, 2017 Essay by theld01
  • Lgt 3105 Operations Management - Individual Assignment Case Study – Jamie Chang

    Lgt 3105 Operations Management - Individual Assignment Case Study – Jamie Chang

    LGT3105 OPERATIONS MANAGEMENT Individual Assignment Case Study – Jamie Chang Group 266 Lecturer: Jiang Li Name Student ID Lee Yat Hang, Jason 08263737D Q1. Are the EOQ calculations correct? To examine whether or not the EOQ calculations are correct, the way how to calculate the EOQ should be considered. EOQ is the Economic Order Quantity, which is the level of inventory that minimizes the total inventory holding costs and ordering costs. The formula of calculating

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    Essay Length: 2,162 Words / 9 Pages
    Submitted: January 24, 2017 Essay by Ho Chan
  • 7 Eleven Japan Case Study

    7 Eleven Japan Case Study

    INDIVIDUAL ASSIGNMENT: Choose one of the case studies in Albaum and Duerr (2011 or later). Answer the case questions and apply the PSE model. Name: Chijioke Innocent Mbachu P/No: 850503-2634 Course Code: 4FE126 Course: International Marketing Strategy Paper 1: Case Analysis Case Chosen: Chapter 5 – Market Selection: CASE STUDY 5:2 – 7-Eleven Japan Question 1: What factors accounted for 7-Eleven’s initial success in Japan? Answer: In Japan, the concentration of the population in a

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    Essay Length: 917 Words / 4 Pages
    Submitted: January 28, 2017 Essay by chicent13
  • Montreal Transit Corp Case Study

    Montreal Transit Corp Case Study

    Mini-Case Response Montreal Transit Corporation The procurement process of 336 new metro cars needs to have a strategic input to award the contract to a vendor to be chosen amongst the three options of sourcing from Alstom Transport, Bombardier or a Consortium keeping in mind the tight delivery timelines with limited availability of funds while fulfilling the CSR obligations. Issues to consider: * Evolve the decision of awarding the contract around CSR initiatives of the

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    Essay Length: 285 Words / 2 Pages
    Submitted: February 1, 2017 Essay by Gurpreet Singh
  • Lincoln Electric Case Study

    Lincoln Electric Case Study

    Lincoln 1. Founded by John C. Lincoln in 1895 in Cleveland to manufacture electric motors and generators, Lincoln Electric introduced its first machine for arc welding in 1911. The company became the world leader in sales of welding equipment and supplies. James F. Lincoln, John’s younger brother, joined in 1907, The company held by the family until 1995, they put 40% of its equity into the hands of the general public. voting rights in the

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    Essay Length: 3,104 Words / 13 Pages
    Submitted: February 1, 2017 Essay by rayansaz
  • Nespresso Company Case Study

    Nespresso Company Case Study

    “A product is a good, service or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else value” Product is one of the 4 key elements in marketing( product, place, price, promotion), and it is a really big part of the business to these companies which use their products to attract their clients and make profits. Nowadays, people want their life

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    Essay Length: 880 Words / 4 Pages
    Submitted: February 4, 2017 Essay by JingPei Sun
  • Laura Case Study

    Laura Case Study

    Neng Gao A00374935 Module 7: Case Study Case 2—Laura What condition or conditions (there may be more than one possibility) are being described in this case? In the case 2, Laura has faced two types of visual difficulties. First, her world has become colorless. Everything she sees is the gray. She could not image things in color. This is the color agnosia. Secondly, Laura could not determine whether the cup is full when she pour

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    Essay Length: 444 Words / 2 Pages
    Submitted: February 6, 2017 Essay by Neng Gao
  • Merck & Co. Case Study

    Merck & Co. Case Study

    Kyanna Ferrell HLAD 435 Case Brief: Case Study 5 – Merck’s Crixivan Case Names and Roles * Merck & Co: Pharmaceutical Company who created an antiviral drug that fights AIDS. * Stadtlander’s Pharmacy: Mail order pharmacy partnered with Merck. * FDA: Approves pharmaceutical drugs. Background and Facts Merck & Co created an antiviral drug that fought the AIDS virus called Crixivan. They successfully passed the stages that the FDA requires to approve drugs. Crixivan had

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    Essay Length: 669 Words / 3 Pages
    Submitted: February 9, 2017 Essay by Kyanna Ferrell
  • Bayfield Mud Company Case Study

    Bayfield Mud Company Case Study

    Case Study 1: Bayfield Mud Company PROBLEM: Wet Land Drilling had filed a complaint that the 50-pound bags of treating agents that it had just received from Bayfield were short-weight by approximately 5%. CASE FACTS: The light-weight bags were initially detected by one of the Wet Lands receiving clerks who noticed that the railroad scale tickets indicated that the net weights were significantly less on all three of the boxcars than those of identical shipments

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    Essay Length: 388 Words / 2 Pages
    Submitted: February 12, 2017 Essay by Flora Mae Carilo
  • General Motors & Eds Case Study

    General Motors & Eds Case Study

    RUNNING HEAD GM & EDS Nancy Kloc GM & EDS Case Study 02-02-2017 STRATEGIES-AND-POLICIES-OAD-49100-Muscia Ottawa University Introduction General Motors (GM) is a U.S. based automaker with its headquarters in Detroit, Michigan. For most of the time General Motors had been seen as the largest car maker in the world; it occupied the top spot of global sales chart for as long as 78 years (1927-28, 1931-2006). The company manufactures cars and trucks in more than

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    Essay Length: 2,218 Words / 9 Pages
    Submitted: February 12, 2017 Essay by nancyjokloc
  • Arauco Case Study

    Arauco Case Study

    STRATEGIC MANAGEMENT CASE SUMMARY Arauco (A): Forward Integration or Horizontal Expansion? GROUP 6 HIMANSHU KHANDELWAL (0155/53) JASDEEP GARG (0166/53) MAHAK AGARWAL (0209/53) MAHEK CHHEDA (0210/53) MANU GARG (0217/53) MAYANK TYAGI (0222/53) 1. Should Arauco build the Nueva Aldea project? Can you make some NPV projections using, among others, the information given in Exhibit 6? Explicitly state the assumptions you make. Arauco should invest in Nueva Aldea project as it makes sense to expand horizontally, since

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    Essay Length: 645 Words / 3 Pages
    Submitted: February 16, 2017 Essay by MAYANK TYAGI
  • Worldwide Paper Company Case Study

    Worldwide Paper Company Case Study

    WORLDWIDE PAPER COMPANY Teaching Note Synopsis and Objectives Suggested complementary case about capital investment decisions: “The Investment Detective” (UVA-F-0813). The case is based on an actual investment decision made by a major paper-products company in the 1990s. The numbers and the company name have been disguised at the request of the company. The dates have been revised for pedagogical reasons. The case provides a glimpse into the paper business but is primarily designed to

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    Essay Length: 3,266 Words / 14 Pages
    Submitted: February 16, 2017 Essay by chasegray
  • Bill Miller and Value Trust Case Study

    Bill Miller and Value Trust Case Study

    Bill Miller and Value Trust Case Study Summary of the Case William H. (Bill) Miller III, who managed Value Trust, a very successful mutual fund, consistently beat its Standard & Poor’s 500 Index (S&P 500) benchmark for 14 years in a row. This was a record in the industry that no other managers has ever been able to perform. The case describes that over the 15 years period, Value Fund had a much higher average

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    Essay Length: 1,746 Words / 7 Pages
    Submitted: February 17, 2017 Essay by Rikki Mae Sumayao
  • San Miguel Corporation Case Study Analysis

    San Miguel Corporation Case Study Analysis

    PART I: HISTORICAL BACKGROUND OF THE CASE 1. Introduction San Miguel Corporation was founded on September 29, 1890. By Don Enrique Maria Barretton de Y Casa owner of the brewey La Fabrica de Cerveza de San Miguel. Was authorize to brew beer in the Philippines under a royal grant establishment located at No. 6 Calzada de Malacanang Manila’s San Miguel District. Inaugurate on October 4, 1890. 1. Background of the Study We make this case

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    Essay Length: 276 Words / 2 Pages
    Submitted: February 18, 2017 Essay by jeffrazoncase
  • Deutsche Allgegeinversicherung Case Study

    Deutsche Allgegeinversicherung Case Study

    Deutsche Allgegeinversicherung (DAV) Case Study TABLE OF CONTENTS PAGES EXECUTIVE SUMMARY ISSUE IDENTIFICATION ENVIRONMENTAL AND ROOT CAUSE ANALYSIS ALTERNATIVE AND/OR OPTIONS RECOMMENDATIONS IMPLEMENTATION MONITOR AND CONTROL EXECUTIVE SUMMARY The continued plan to advance and adopt a new quality improvement initiative have presented Deutsche Allgegeinversicherung an opportunity to remain one of the prominent global leaders in the insurance industry amidst looming competition and increasingly customer demands. Insurance had increasingly become a competitive and Deutsch Allgemeinversicherung (DAV)

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    Essay Length: 2,364 Words / 10 Pages
    Submitted: February 19, 2017 Essay by Akinns
  • Dell Case Study

    Dell Case Study

    Dell Case Study Synopsis: Dell Inc. had an amazing and humble start. It was founded in 1984 by a 19 year old Michael Dell. He would purchase “the excess inventory of local retailers, added features such as more memory and disk drives, and sold them [personal computers] out of the trunk of his car” (Wheelen, 2015, P 32-1). His continued endeavors of assembling standard components and selling discounted PC’s via direct marketing turned his trunk

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: February 23, 2017 Essay by dnxgen
  • Nitish @ Solutions Case Study

    Nitish @ Solutions Case Study

    Human Resource Management Case Analysis Nitish @ Solutions Unlimited Group Y1 Ayon Kr Sur 15F512 Maria R Mathew 15F528 Sanjeeta Jain 15F541 Shrish R Bhattacharya 15F547 Wishwazeet Anand 15F560 Problem Statement: To decide on how to improve the relationship between Nitish and Meena Case Synopsis: Nitish is friendly, out-going person who fails to maintain a good relationship with Meena, the Operations officer, who is also responsible for the HR functionalities of the company Solutions Unlimited,

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    Essay Length: 840 Words / 4 Pages
    Submitted: February 26, 2017 Essay by Tushar Ballabh BML
  • Case Study: B2e

    Case Study: B2e

    B2E Case Study The B2E case study was interesting for a number of reasons. There is obviously some mess up somewhere along the line that resulted in stolen personal information. The company knew going into China that the government was totalitarian and that it would not be turnkey. Obviously, they did not anticipate the government, supposedly, just stealing information that was not freely given. The company did not do everything that it could have done

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    Essay Length: 524 Words / 3 Pages
    Submitted: February 27, 2017 Essay by Tricia Tulon
  • Case Study: Kao Corporation

    Case Study: Kao Corporation

    Case Study: KAO Corporation The case study on the KAO Corporation was an interesting read. The company follows a very innovative approach. The approach was very Japanese in how different it is from Western companies. This paper will cover their enabling mechanisms, innovation strategy, the supportive climate, external linkages to provide open innovation, and how they capture learning to develop improved innovation management capability. The Kao Corporation has a very effective series of enabling mechanisms.

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    Essay Length: 753 Words / 4 Pages
    Submitted: February 27, 2017 Essay by Tricia Tulon
  • Fiji Water Case Study - Marketing Analysis

    Fiji Water Case Study - Marketing Analysis

    FIJI WATER & CSR MKTG4100A – Nick Price Owens Nauman Javid Zaarin Bushra Joshua Seetoh Sheryl Lee Zhang Yi Chaun Executive Summary FIJI Water LLC. is an emerging water bottling company that’s headquartered in Los Angeles, USA, operating its bottling plant in the Fiji Islands. Through David Gilmour’s idea of bottling Fiji natural artesian water and marketing it globally as a unique product, the company has seen substantial growth since its inception in 1996. The

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    Essay Length: 3,589 Words / 15 Pages
    Submitted: March 4, 2017 Essay by naumanjavid
  • Keurig at Home - Case Study

    Keurig at Home - Case Study

    Case #2: Keurig At Home 1. * Keurig had a few different reasons for creating a different style of cup for the various brewing systems (at-home vs commercial): * KADs felt that Keurig’s entrance into the at-home market with a direct sale of the current K-cup would diminish KAD influence in the away-from-home OCS market and affect KAD bottom lines in a negative fashion * Keurig felt that if KADs had little stake in the

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    Essay Length: 999 Words / 4 Pages
    Submitted: March 5, 2017 Essay by Nihar Kandimalla
  • Café Cherry Drops Dhaka Case Study

    Café Cherry Drops Dhaka Case Study

    Qus: Set up an appointment and visit the campus bookstore, a restaurant, or any business located on or near the university campus. Hold discussions with the decision maker. Can you identify a marketing research problem which could be fruitfully addressed? We have conducted a service module on the recent growing restaurant known as Café Cherry drops located in the capital city near at Shahid Baki Road, Khilgaon, Dhaka. Café Cherry Drops is comparatively a small

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    Essay Length: 647 Words / 3 Pages
    Submitted: March 10, 2017 Essay by rakin122