Microsoft Case Study

Question N°2:

The products that speak to me and to my age group are cosmetics. As a young female adult, makeup products are the most products that appeal to me and that I buy the most; because as women, it is very important that we show up in a way that satisfies our self-esteem and our desire to look always more beautiful.

The products that do not appeal to me though are Iphones, I think these products should be accessible to more middle & lower classes target groups by being less expensive and they should be user friendly for everyone t use not as complicated as they are now.

Question N°3:

Microsoft Case Study:

1.

a) MICROSOFT, the world’s most successful software company was founded by Bill Gates and Paul Allen in 1975 which is today considered as the fifth most valuable company in the world with $61.2 billion.

In the early 1980s, Microsoft launched the DOS operating system for IBM computers. It soon later went public in 1986. In the 1990s, Microsoft launched Window 3.0 which had instant success and became the first operation system to be preinstalled on PCs. Microsoft Sold more than 10 million copies from this software within 2 years.

Microsoft’s communication efforts convinced businesses not only that its software was the best choice but also that it should be upgraded frequently. It had successfully made Microsoft windows and office The must-have software of its time.

During the mid-1990s, Microsoft launched Internet Explorer, its own navigator browser, which had grabbed 18 percent of the market and become the winner of “browser wars”.

Over the next five years, Microsoft partnered with AOL, which opened the doors to 5 million new consumers almost overnight, also made sure that their browser Internet Explorer was available for free.

During this time, Microsoft faced antitrust charges and lawsuits because of its marketing method with claims that it has monopolized the industry. However, Microsoft still kept moving forward and continued to release new products.

b) During the next few years, Microsoft didn’t keep releasing new operating system when the customers need it. On the contrary, Mac seized the opportunity to make a successful marketing campaign that gained a lot of customers. Although, Microsoft released the Vista operating system, it still didn’t help Microsoft change the situation.

In order to deal with the recession, Microsoft made a new campaign that met the needs of customers, which helped it recover. After that, Microsoft started to learn that it needed to communicate with its customers in order to meet their demands.

2.

a) These areas are very good for the growth of Microsoft and their penetration of the technology