San Miguel Corporation Case Study Analysis
Essay by jeffrazoncase • February 18, 2017 • Case Study • 276 Words (2 Pages) • 4,635 Views
PART I: HISTORICAL BACKGROUND OF THE CASE
- Introduction
San Miguel Corporation was founded on September 29, 1890. By Don Enrique Maria Barretton de Y Casa owner of the brewey La Fabrica de Cerveza de San Miguel. Was authorize to brew beer in the Philippines under a royal grant establishment located at No. 6 Calzada de Malacanang Manila’s San Miguel District. Inaugurate on October 4, 1890.
- Background of the Study
We make this case study for the purpose that we want to help the San Miguel Corporation regarding to their treasury problem.
PART II: CASE ANALYSIS
- Time Context
- Viewpoint
- Statement of the Problem
This case study is intended to evaluate and analyse the
- Objective
- Must
- Want
- Areas of Considerations
- Internal Environment
A.1 Strengths:
- It is known a leader in the beer business.
- It is already Globally & Internationally known.
- It is large group of company.
- The company is diverse into not allied business.
- The company is strict with the quality of its product.
- The company implement strategic planning
A.2 Weaknesses:
- The company has larger market sale.
- The company suffered from credit rating downfall.
- Dynamic market environment
- Losing its international assets.
- Their planning process is too long.
- Competition is very tough.
- External Environment
B.1 Threats:
- Competitors
- Wrong evaluation
- Asia brewery is selling cheaper beer
- Large loss of money due to credit rating downfall
- Effective diversion plan
B.2 Opportunities:
- New ventures for company
- The company can merge into non- allied business
- Successful diversion
- The company can engaged into more profit oriented business
- Asia beer market were similar to the Philippines beer market
- Alternative Courses of Actions
- Decisions Criteria
- Recommendation
- Detail Plan of Action
- GANTT Chart
PART III. APPENDICES
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