Western Union Case

In the process of undertaking structural design change at Western Union several specific issues came up such as the addressing of the challenges in the growth of the company while at the same time aligning the organizational structure of the company to its six core strategic focuses. Thus, Gold together with her six executives have opted for a structural change which is geographically aligned thereby being sensitive to other people and their cultures is of critical importance. Hence, flexibility in dealing with this diversity becomes inevitable in order to deal with every person effectively. Therefore, the adoption of a loose structure that is decentralized according to the innovative organic theory becomes of vital significance in ensuring smooth and productive operation of the company. In addition, global prowess of the company is actually observed in the way it operates through its extensive agents network who helps in facilitating the company's core business which is money transfers.I recommend that the company does the following changes in its structural change strategies:

1). I recommend that the new products should first be managed by product managers who will oversee its growth up to a sizeable share of the market after which it should be handed over to the regional leaders to continue with the product promotion at regional level.

2). However, my recommendation of the profit and loss responsibility is that, it should not be held upon and company leaders may it be the corridor leaders or regional leaders. This is mainly because the regional performance or corridor traffic are heavily dependent on external factors that are beyond the reach of Western Union. Hence, this responsibility should be narrowed to the flow of transactions between countries.