Ways of online Promotion

PROMOTION

We have planned for an aggressive promotion for our service to reach as many customers as possible.
Following ways will be adopted:

[pic 1]

ONLINE PROMOTION

In today’s scenario, Internet has become the most powerful weapon for promoting any product or service. Internet penetration is growing immensely, which creates huge opportunities for COMPANY to promote its brand to public at large.

Following Online marketing or Internet marketing tools will be used:

1. SEO

Search engine optimization (SEO) is a technique used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page on Google, Bing, Yahoo, etc.
So when any individual will type COMPANY NAME, he/she will find our company’s website page at the top.

The most interesting part is that this method is free of cost! Therefore this advertising technique will be the most cost effective or rather- “cost saver” for the company.

1. SOCIAL MEDIA MARKETING

Facebook alone has 1.79 billion monthly active users, as of the third quarter of 2016!

Therefore our company plan to obtain maximum customer reach though social media website like Facebook and Twitter.

COMPANY will be making an attractive page on each of the above site, which will include information regarding all the service that COMPANY provides.

1. VIDEO ADVERTISING

Almost 5 billion videos are watched on YouTube every single day. Grabbing this huge ocean of users, COMPANY aims to create awareness of our service through video advertising. Our aim is to tell how good our personnel are in providing service that totally fulfils a customer’s requirement.

1. POP UP AD’S

Another form to catch a customer’s attention is to advertise our COMPANY with the help of pop up ad’s. A customer may not be surfing a house maintenance website even then COMPANY can inform any customer about our brilliant maintenance service.

Also, COMPANY ad’s will be displayed on cell phone applications application.

1. REMARKETING

Remarketing, also known as Retargeting is cookie-based technology that anonymously ‘follow’ the company’s customer all over the Web. Server ad’s will be displayed of COMPANY in which ads are served only to those who have already visited our company’s site, and are therefore more likely to be interested in revisiting in future.

1. PAY PER CLICK

Pay-per-click marketing is a way of using search engine advertising to generate clicks to a company’s website. This technique is more advanced when it comes to advertising and it proves to generate a lot of visitors to a particular company’s site.

The question here is how will Pay Per Click help COMPANY?

The ad’s are placed at the top most position of the google search page and generally customers click on the first link they find on google. Therefore Pay Per click will not only advertise COMPANY, but also attract customers to click on our website.

But there is one aspect of Pay Per Click advertising that Every time the COMPANY’S ad is clicked, the company has to pay the search engine a small fee. Therefore we will be practicing this method in near future.

DIRECT MARKETING

COMPANY also focuses to provide maintenance service to business’s as well.
Corporates and businessman can be effectively communicated well with the help of Email and SMS.

Apart for B2B connection building, Emails and SMS will be used for B2C connections as well.

As emails and messages are personal for of contact, the company can get an advantage that Competitors will be less aware of activities we do.

OUTDOOR ADVERTISEMENT

1. Advertisement strategies such as billboards and hoardings, digital boards will be used to promote COMPANY.

The company is also pitches for new ways and ideas for promote our service well. So for this we have decided to launch 2 strategies: