Walmart Case

Wal-Mart states they are "saving people money so they can live a better life". Wal-Mart is able to say this because organizational culture and structure is what gives them the competitive edge to be as successful as they are in the United States. Wal-Mart is the biggest discount retailer in United States, by offering lower prices to lower the cost of living to their customers. They also pride themselves in keeping the lines of communication open with customers and with their employees.

Despite all of their success in the United States Wal-Mart continues to struggle in the worldwide global markets. It is believed that Wal-Mart's failure in global markets has a lot to do with extreme cultural differences. Your organization is believed to have a not so good understanding of the characteristics of their global markets. Wal-Mart's lack of strength I believe to have to do with different cultures and subcultures, that are based on the next, race, gender, or even more customer lives, in the United States. In other countries their weaknesses are based on similar factors such as customer gender, how high the customer's education is, or where they live. Therefore, demographics are a very high significant impact on marketing in the global marketplace.

Wal-Mart would benefit from a global e-marketing plan for many reasons. This plan will help them connect better with consumers and other cultures in other countries. With a specific plan it would help build relationships not only for a walk-in customers, but also help drive Internet sales and gain online customers in different cultures and countries. The benefits of a plan like this could be customized for each region that Wal-Mart does business with. An e-marketing plan will help Wal-Mart build relationships with the different countries and cultures. This could help them find that elusive success that they have not been able to achieve in these countries. When this is achieved then they will truly be the force of power in t he world wide global market.