Tropees Fruit Juice Bar

Tropëës

FRUIT JUICE Bar

BUSINESS

Description

TROPEES Fruit Juice Bar

A bar with an ambience and goodies that are at par with those in coffee shops. The difference being that this bar offers fresh fruits refreshers instead of coffee. This is to conceive brands like Café and Barista in the space of fresh fruit juices.

TROPEES will serve quality fresh fruit refreshers at competitive price in Gumaca, Quezon. Our refreshers are blended from a variety of tropical fruits mixed in primarily with natural hydration benefits of coconut water in every cup. As our business name suggests, each refreshers comes with freshness of Tropical fruits made to supplement the consumer with the nutritious benefit of his choosing. The fruit refreshers will be offered in 10 oz. and 16 oz. serving sizes, comes in five (5) tropy fruity flavors.

TROPEES provides delicious and healthy fruit refereshers to private travelers on the go, as well as a relaxing environment that caters to the Filipino custom of social dining.

LOCATION

ANALYSIS and VALUE

of Demand

COMPETITION

Direct and Indirect

DIRECT COMPETITION

 ZAGU Shakes

 JOLIBEE Coolers

 7-Eleven Slurpee and Gulp Juices

 Restaurants serves Summer Coolers

 KAPIT-BAHAY

 FRANKS

INDIRECT COMPETITION

 Softdrinks Dealers

 Water Refilling Station

 Groceries with Juices and Drinks inventory

TARGET MARKET

Primary and Secondary

PRIMARY TARGET MARKET

 ECONOMIC CLASS

- Those who belong in the A-B Economic Class

* Type A class

 Senior Politicians, Large Business Owner, Land Owner

* Type B class

 Mid -Level Politicians, Professionals

(Doctors, Engineers, Supervisor)

DEMOGRAPHIC SEGMENTATION

* TROPEES primary target customers are b/n the ages of 25-45 who have