Transportation Case

To transport the guitars from Mexico would be much simpler than from Asia. Coming from Mexico you could use strictly semi-trucks to go back and forth. Another form of transportation for the guitars could be trains. Trains have a vast amount of room so you could transport more guitars at once. Both these transportations are reliable but I would go with trains so that I could transport more at once.

To transport the guitars from Asia I would use intermodal transportation and go from airplane to train. I would have the guitars loaded onto the plane in Asia then transported to California and loaded onto trains to be transported to the sales locations. You could use boats as well but that would take longer to be transported.

Global factors for Caster Guitars would be using the internet to contact businesses that are in need of our products, also to advertise to others about our product and make it available to them through the internet. They would be able to order our products from the internet and have them delivered through UPS or FedEx. Technological Factors for Caster Guitars would be to have a website where customers can order custom made guitars for almost the same price as our mass produced guitars. We could also use social networking to advertise and sell our products in a quicker time period. Socioculture Factors for Caster Guitars would be to relate to the customers to the best of our ability. We could do surveys for the people that are already our customers, see what they like and make different styles of guitars to fit their likings. We could also design different guitars to fit the culture of different ethnics. Competitive factors for Caster Guitars would be to make the prices affordable, yet reasonable for us, also to make the products to the liking of the customers so that we build customer loyalty and they keep coming back to us. Economic factors for Caster Guitars would be basically we would have to watch the economy to see how it is doing. If it is good and people are willing to pay the big bucks for any items then we start selling large quantities at higher prices. When the economy slows down then we slow our business down as well, sell only what's ordered and don't stock up our warehouses.

Each one of these factors differs from each other in the fact that they each bring their own role into our company. You have to watch all of them, base your company and products on all factors in order to have a successful business. You can't carry a successful business through tough times if you don't plan ahead and if you watch the economic factor you'll be able to plan ahead on how you're going to get through the economic slump. Whereas, competitive factors come in when you are basically battling another company who makes the same product, we have to prepare for this by getting the input from our customers and shaping our product to fit their wants. Sociocultural is going off of the different