The Process of Writing the Stakeholder Analysis

The Process of Writing the Stakeholder Analysis

The first step to writing the Stakeholder Analysis was to read the case study thorough and create a mind -map. I then read the text more carefully considering the task requested for the assignment. As the case study was comprehendible, I did not have any problems with understanding the subject. I made notes on any key concepts and underlined any high level generalisation. I also realised that to analyse the case study I would have to identify the problems so by being aware of the problem-signalling words I created 'a list of problems' quite easily. By using the factors of the case I came to my conclusions and made a rough summary of my findings.

The next step was to frame the case using the concepts of 'Power' and 'Interest'. I identified who the stakeholders were, their interest in the company and their degree of power and influence over Asda Wal-Mart. By creating the matrix and putting the stakeholders into the correct category, I set the basis of my analysis. I then needed to explain my evaluation and the degree of involvement of each stakeholder.

I decided to divide the analysis into three different sections - introduction, stakeholders and conclusion - with sub-headings. I began by identify the stakeholders, listing descending order (i.e. the most powerful first) giving examples of their power and influence from the case study and the reasons why I had placed them on the matrix.