Stakeholder Analysis of Myer

Stakeholders Specific interests Shareholder value

Employees  Competitive salaries and non-monetary benefits

 More opportunities for personal career development and advancement

 Fairness to female workforce

 Safe working environment and delightful employment relationship

Aligned to:

 The good working environment boosts the employees' productivity; consequently impose positive impact on both internal operations and external customer satisfaction.

 Big opportunities for personal development can attract more qualified employees.

Opposed to:

 High salaries and rewards will result in lower profits and dividends available for shareholders.

Customers  Exciting new brands of products to choose

 Safety and high quality products

 Convenient location of new Myer stores

 Enhancement of customer service quality (Myer one loyalty program)

 Improvement of shopping experience (Selling space optimization)

 Speedy delivery and quick ship furniture

Aligned to:

 High quality of customer services improves customer satisfactions, resulting in customer loyalty and their increased price tolerance.

 Broad range of products attracts more potential consumers.

Opposed to:

 Obviously, customers dream to get products with lower price, which is at odds with the shareholders' interest through reducing business profits.

 In order to provide comfortable shopping environment to customers, Myer have to pour money into refurbishment and building new stores.

Suppliers  Maintaining a strong and profitable long-term relationship with local and international retailers

 More goods orders and acceptable price

 Reasonable arrange their products' layout in Myer stores

 Opening two global outsourcing office in China

Aligned to:

 The strong partnership with suppliers will bring more contracts to Myer; hence Myer can get much more discount for saving cost.

 Due to variety brands of products provided by suppliers, Myer meets different requirements of customers, meanwhile,