Talent Management

Talent management is always a tough deal in fashion industry. Normally, operational creative process begins from the marketing department. As every other customer goods and services providing industries, design and creation processes must follow the business concepts and rules. Oppositely in luxury industry, the genius of the designers is sometimes considered even above business. It seems cliché, but the conflict is revealed here: Does it all about the business or the aesthetics? What advantages and disadvantages a company could require or encounter when a company are going trough the organizational changes (CEO, Creative Director)

Respecting and trying to update the brand is responsibility of the designers. But the aesthetics taste is hard to be formalized. It rely on the talent of the designer and his/her personal performance. A brand has its own brand aesthetics, which is established by its creator and developed by the subsequent creative staff. The brand aesthetics must in line with current style and cultural tide, and meanwhile effectively reflect brand value. Creator and communicator also participate in supply chain strategy. While as we all know, CEO make all the business tactics in a corporation. But in those famous luxury companies, CEO does not have the authority to intervene the creative functions. Despite of that, there should be some more balanced way to help combine business and brand aesthetics, and consolidate brand identity synchronously. The label owner is the only one who could make determines crossing all the performance of a brand to balance the commercial and aesthetical logic. So having an open and constructive attitude is necessary for label owners to fulfilling the brand relevance, value and recognition, and then to build brand equity more effectively.

Maintaining traditional brand identity meanwhile encouraging innovation and execution to add value is the key errand when encounter alternations. Diversification into new products and exclusive services will open wider horizon and offer more opportunities to a company. Retailer could improve sales by putting into market new designed products according to the new customer requirement criteria. In order to accelerate, companies could use simultaneous product development, which is accomplished by the interactive cooperation within every different department of the company through out every step in business strategies therefore reduce the cost and time.

In the more and more furious competitive environment, to build up a collective goal becomes more important. If a company want to survive or try to win the market under a changing condition, the only and also the best way is to integrate all the departments with the common objective. Marketing staff should respect innovation and creativity. Designers could be grouped into working centers, which were set up to promote creativity and enthusiasm among team members. Only in this way,