Syllabus for Crafting and Executing Business Strategy
Essay by Greek • June 20, 2012 • Study Guide • 819 Words (4 Pages) • 2,266 Views
Business Strategy and Policy
NEU - SUMMER 2012
Instructor: Dr. Deane Pham, MBA, Ph.D.
Email: drdeanepham@drphamusa.com
Cell: 407 421 2938 (USA)
0164 133 326 (Vietnam)
Office: TBA
Office hours: by appointment
COURSE DESCRIPTION
This course focuses on the strategy and policy of the firm that must be employed in developing and maintaining competitive position and competitive advantage. It provides students/participant with an A. analytical tool kit for understanding strategic issues that key decision makers or their advisor must face.
Text:
* The Quest for Competitive Advantage: Concepts & Cases 18th Edition by Arthur A. Thompson Jr., Margaret A, Peteraf, A. J. Strickland III, and John E. Gamble, published by McGraw Hill.
Recommended Readings:
* Strategy and the Business Landscape by Pankaj Ghemawat
* The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Case by William Ellet
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Videos and Websites
* What is Strategy by Michael Porter
* Blue Ocean Strategy vs. Five Forces
* What is Good Corporate Strategy by Richard Rumelt
* The Secret Origins of Corporate Strategy by Walter Kiechel
* Rethinking Capitalism by Michael Porter
* Michael Porter in Vietnam (1, 2, 3)
* Websites: investorpedia.com, thinkers50.com
Others
Other materials will be available via Dropbox.com. You are required to use dropbox.com for this class, please make sure to send your request to access dropbox.com to drphamusa@gmail.com and put your email address on the subject line so your access permission can be set up..
COURSE OUTLINE
A. INTRODUCTION AND OVERVIEW
Class 1: Introduction and Course Overview
Class 2: Charting the Company's Direction - Reading Chapter 1 and 2
Reading Chapter 3 by Ellet
B. CORE CONCEPTS AND ANALYTICAL TOOLS
Class 3: External/Internal Environmental/Financial Analysis
Reading Chapter 3&4
Competitive Strategy - Reading Chapter 5
C. CRAFTING A STRATEGY
Class 4: How to Analyze a Case / How to write up a case
Case analysis class exercise - Mystic Monk Coffee
Class 5: Case analysis class exercise - Whole food
Review for Exam1
Class 6: Competitive
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