Starbucks: Organizational Communication

Starbucks: Organizational Communication

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Starbucks: Organizational Communication

Starbucks is a very successful organization. Starbucks does several things very well to keep their customers, employees, community, and shareholders happy. The organization as a whole tries to live by their mission statement: to inspire and nurture the human spirit- one person, one cup and one neighborhood at a time (Starbucks, 2012). They are striving to be the best all around organization. They have the most expensive coffee around but yet people are willing to pay it daily. Not only because it is the best coffee, but because they make the experience enjoyable. They make it enjoyable by keeping the workers happy with carries over to the customers.

Starbucks was started in 1971 with a single store. It has since grown into an international organization serving millions of people. This organization was not successful until Howard Schultz joined the company and traveled to Milan and brought back the ideas from there and implemented them into Starbucks (Starbucks, 2011). Schultz also brought back a culture with him he wanted the company to be a place where people could stop in between work and home and feel comfortable and relax. Starbucks wanted the customers to be happy and stress free while they were there and that had to start with the employees being happy and treating the customers well. The culture of the company is to please everyone that is involved with the organization and make them feel like they are part of the company.

Starbucks employees are known as employees, they are known as partners (Hammers, 2003). They want to make their partners happy so that they feel like they have a part in the company. All partners in the company start out with at least 24 hours of training time so that they can know the values of company and how they should treat the customers and how they should communicate with one another (Hammers, 2003). If the partners in the company are happy then they come to work every day with a smile on their face and they are willing to help the customers in every way that they can with a smile on their face. This internal communication stems back from the CEO of the company and the culture of the company. Schultz from the beginning wanted every one of the partners to feel like they were as important to the company as the next person. Starbucks also has several benefits for their partners, 401k match, stock options, health benefits, and several more. But one of the major things they do to communicate with their partners and to keep their mission statement holding true, they have a comment box for their partners so that they can tell them what is going on with the management or if something is not being handled properly or if someone is just