Simon Pearce Company

Simon Pearce Company plans to venture into the European market as it decides to open up a shop in Paris, France and London, England. The glassware to be introduced in the European market includes glass bowls, glass vases, Vermont evergreens, pendants, tea lights, globes, candlesticks, and hurricanes. Given that the Simon Pearce uses elegant asymmetric design of the glasses, the production integrates contemporary techniques with the ancient European glass designs in the glassblower's factories. To ensure market penetration of the glass in the market, Simon Pearce Company needs to ensure that they capitalize on their strengths and minimize their weaknesses. Simon Pearce Company will ensure sustainability of their new product and get an edge in the competitive market.

According to Pearce, they have the "ability to be flexible and creative as a completely vertically integrated company, and not be constrained by national or major market considerations, are significant competitive advantages, as well". Their flexibility and creativity allow them to create products that are durable and meaningful to their customers. In an interview with Radiant Republic, Mr. Peace said that the Essex glass is their best selling designs. The guidelines and vision that he used for the product is: to create a beautiful, purposeful piece that could be used and be enjoyed every day. In Simon's words, his glass is "simple, functional, user-friendly, with the quality and character of early glass" (Johnson, 1996: 21).

Simon Pearce has maintained a dedication to creating beautifully designed and produced products that use time-honored techniques and premium quality materials. Their mission is to be a global leading glass manufacturer that will create a unique bond with their target. The target market of their products are upper middle class restaurants and the high-end hotels that offer buffets to their clients or host international prominent figures and conferences in their premises in Paris and London. The pricing of the glassware range from $125- 200 per piece showing the class and uniqueness brought by the bowls and relevance in hotel setups that ensure the uniqueness of their services to their highly valued clients.