Sales Relationship Paper

Sales Relationship Paper

When business is in sales they need to figure out for themselves if they are going to want to put more focus on new customer acquisitions or on keeping current customer retention. Of course both are very important to be able to keep your business successful, however most businesses put more focus on one or the other. In most cases they tend to put more focus on new customer acquisitions. The fact that they put more focus on this type of area is because a company's initial revenue is generated by new customer acquisitions. At the same time they can't put all their focus on new customers, if they don't care what happens with current customers once they have signed up then the company will not do well in long term. There are many ways a company can keep their customers happy once they become signed up.

One of the fist things that companies can do when signing up new customers is for sales people to put a big emphasis on customer relations. Customers need to be made feel that they are the only customer they are working for. Once you sign that customer up it can go beyond just the sales person. The company needs to be able to rely on their call centers are trained on each issue that could happen with a customer. It's important that training is continuously being done as well as being monitored to make sure that each call or follow up calling is being effective. If a company has customers that call in with issue or just looking for answers that they are not being provided or answered could have a negative effect on keeping their clients. When it comes to the company, if they start off by understanding and having a good philosophy towards customers relation their employees will also be able to follow the same.

Some companies have developed other quick ways to thank to customers for purchasing their products or service. Once the customer has made their purchase the company will send out either by email or snail mail a quick thank you for the item or service they purchased. The idea is to give the customer the feeling that they are appreciated and not just another sale.

During the sales process wither it be with new customers or possible customers it's important for the sales person to set up proper expectations. This would go over the product that was purchased to make sure the customers have a good idea on the functions and benefits of their item. If the customer purchased an item that is needing to be ship make sure they have a good idea on how long it will take to arrive. If their items are able to be returned making sure the customers know what their limits are. For example, one of the new strategies that Kohls department store has started to offer is a return with no questions asked. If they have purchased an item from them there are no set restrictions on them to return. They are trying to but the relationship with new and current customers to show their willingness to keep them.

Some companies have also started to offer calls rather than mail correspondence with customers who have made a recent purchase. By doing this customers can get the feeling that they are getting taken care of. The call center when making the calls can go over any questions the customers may have over their new item. This method could also be a benefit to the company because it could be a good opportunity to make