Recommendation for Sony Company

Recommendation for Sony company:

I would like to recommend that the SWOT analysis can be used by Sony Corporation to monitor its strengths, weaknesses, opportunities, and threats. Sony Corporation may be found that strengths are useful because it can help them to distinguish the properties of the website to achieve their desire goals. So, the company will emphasize on their strength and improve the website.

On the other hand, weaknesses can help them identify attributes of the website by which contains the low in safety features. So, the organizational must create website that provide safety features for customer to use. For example, the Sony website must be always free from virus.

Opportunities can help Sony Corporation to achieve their goals. For example, Sony website can contain a small chat box. So it is easy to have communication between marketers and consumers and thus consumers can have the opportunity to understand the distribution of products in the fast way and do the fast feedback. Finally, the threats can be use by Sony Corporation in recognizing the functions in the competitors' website and then make the improvement of it. For example, Sony can improve their webpage by introduce the page color options for consumers. So, consumers may choose their preferred page color when view the Sony website.

For Sony products, I would like to recommend Sony that they should offer the products with low priced that affordable by all categories of consumers. They should expand their product target in all groups of customers rather than aim for upper and middle class of customers. Sony product should be made with high usage and longer life instead of often model changes.