Rds Fashion E-Commerce Business Plan

Executive Summary

This year will be a great one for women seeking good clothing online. RDS Fashion will eliminate the middleman and offer great looking clothing for every occasion. Our customers will be getting great savings by only paying a fraction of what they normally pay in stores.

RDS Fashion consists of the best fabric, designs, and styling on the market. Richard Santiago, and I co-owner, have made much research on the industry. I feel confident on knowing what women want and like when it comes to shopping. Richard is very good at marketing and sales.

Another great thing about RDS Fashion is the fact that we won't maintain any clothing inventory. We have contracted a little company in Springfield, Massachusetts, to keep the clothing in storage and handle the shipping and handling. Richard will be in close contact with them to make sure of what clothing is selling faster, and I will make all the clothing choices and purchase from our providers.

Mission

RDS Fashion's mission is to offer customers with designs, stylish clothes that are affordable. Whether it be a girls night out, romantic candle light dinner, or a stroll in the park day, RDS Fashion has great looking, good quality, affordable clothing.

Keys to Success

* Accessible website that is fun to surf. Like going to your favorite store where you always find everything you want.

* Establish a strong advertising campaign in a traditional media vehicle; i.e. TV.

* Excellent vendor relationship.

Company Summary

RDS Fashion will offer great women's clothing, online, that is both beautiful and affordable. Richard Santiago and I will create a cost-effective operation that will eliminate the cost of inventory by having a third party handle the storage and shipping of the clothing. RDS Fashion will process the orders and payments online through PayPal. RDS Fashion will focus on having great selection of attractive clothes and great prices.

Products

RDS Fashion will sell women clothing for every occasion. We will offer clothes for every special event in the women's life. We will focus on what is "In" on the present fashion demands of our customers including the following:

* Tops

* Dresses

* Jeans/bottoms

* Skirts

* Plus sizes

* Basic Apparel

* Jackets & Sweaters

* Handbags

* Active Wear

Market Analysis Summary

In these past years, the popularity of the internet has launched a number of online stores for women clothing but no company is exclusively selling their product online. There are many reasons for this but the main one is that it still is a new untested concept. Will women buy clothing that can only be purchased online? We believe so, that they are only offered online this means that not many people already have it. Women love to own things that they won't see many of on the streets.

The key is marketing our target customers in the traditional advertising medium for fashion, i.e. Cosmopolitan Magazine.

The ads will focused on the eliminating