Pizza Hut Marketing Communications Campaign in Christmas 2009

Information on Pizza Hut Marketing Communications Campaign in Christmas 2009

Christmas is a famous, cheerful festival in Hong Kong, most of the people would like to have gatherings or hold parties with their family, colleagues and friends at homes, at offices or at restaurants.

Not only for Pizza Hut but also for other competitors, they treat Christmas as a great and golden business opportunity to sales more, expand their market share and strengthen their brand image. In order to achieve these objectives, Pizza Hut putted much effort by holding a Marketing Communications campaign in last Christmas. In the following parts, we are thus concentrated on analyzing the effectiveness of this Marketing Communications campaign.

Positioning

Pizza Hut positions itself in the marketplace as the leading, high quality casual dining restaurant where the customers can enjoy and afford European cuisine.

In order to ensure every dining occasion is a delightful experience, Pizza Hut is committed to providing creative products to surprise their customers, serving outstanding food quality and standard as well as delivering its food to their customers 'Hot' and 'On Time'.

Targeting

During the Christmas, the target customers of Pizza Hut are a group of schoolmates, friends, colleagues and family who would like to hold parties at schools, at homes, at offices or at Pizza Hut restaurants for gathering and celebrating.

Pizza Hut delivers the joy of sharing, freedom, togetherness and happiness to her customers, so that all of them can enjoy the casual dining experience anytime, anywhere. Pizza Hut makes up the most sensational and valuable gathering experience for her customers in this happy period.