Pest Analysis Case

For collect data to consume culture, consume pattern and traditional culture, various Internet websites was used like home page of Seoul Takju. It was collected to kind of Takju selling in Seoul Takju at the website of Seoul Takju. For knowing information of Brazil and Russia, it used that the journal of Ronaldo Seroa da Motta; name is 'Consumption Pattern, Income Distribution' and the website of Dwight Watson; name is ' How to Succeed in Russia'.o make for an easier transition, there are a number of common modes that businesses can use when starting up in a foreign market; exporting, internet, joint venture, licensing and foreign direct investment.

Exporting - the marketing and direct sale of domestically-produced goods in another country. it is a traditional and well-established method of reaching foreign markets.

The Internet - companies retain their physical operations in their native countries, but ship products overseas. However, whereas in exporting, companies contract with local businesses, with the Internet they take orders directly from consumers.

Joint venture - countries with tightly controlled economies, such as China, often require foreign companies to partner with a local company if they wish to sell products to their residents. Although joint ventures provide foreign companies with a partner experienced in the foreign market, these partnerships can be difficult to manage and require a splitting of profits.

Licensing - in the licensing mode of entry, companies sign contracts with foreign businesses, called "licenses," that allow the foreign companies to legally manufacture and sell the company's products. The foreign companies will either purchase the license outright, pay a regular licensing fee or pay a percentage of their revenue over time in the form of royalties.

Foreign Direct Investment - it is the direct ownership of facilities in the target country. it involves the transfer of resources including capital, technology, and personnel.

Direct foreign investment - it may be made through the acquisition of an existing entity or the establishment of a new enterprise.

1.3.2. PEST Analysis is tool to assay companies of external environment. It analysis businesses' opportunity and threat factor in market as aspect of political, economical, social and technological.

Political environment - it is analyzed mainly on the side to which the industry ecosystem changes in the political and legal aspects.

Economical environment - it is analyzed mainly on the aspects related to the changes in the economic ecosystem.

Social environment - it is analyzed on the aspects related to the ecosystem and socio-cultural.

Technological environment - it includes techniques environmental factors such as selection of