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Ogilvy Written Test

Essay by   •  February 18, 2012  •  Essay  •  709 Words (3 Pages)  •  1,710 Views

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1. A company needs help with their latest corporate social responsibility initiative and have asked you to work on the copy for a new poster. They have sent you the following text.

Please rewrite or polish as you think fit. As well as ensuring the English is correct and reads well, try to make it sound both emotional and professional. Make confident changes; remove or add anything you think appropriate.

Deadly disease like cancer, AIDS and flu causes disaster to the world every year. We have an obligation as well as the responsibility to fight together.

Nokiapple's "Global Grid" provides us with a new approach to these problems. With the help of this project, any one who has access to the Internet could donate unused computer time to help fight those problems, and support research. Whether you are having a picnic or in a party, your idle computers can contribute to the major scientific research and make a difference in the world.

Currently, "Global Grid" (GG) has attracted more than 415 thousand participants, and more than 1.4 million computers to participate in the scientific research. We believe that in the future, the research process will accelerate if more people donate their unused computer time. Those research projects that require super computers could be done easily.

AIDS and the flu, diseases deemed to be as deadly as cancer, are responsible for global pandemics every year. We have an obligation as well as a social responsibility to fight this together.

Nokiapple's "Global Grid" provides us with an inventive and accessible approach to this problem. "Global Grid" allows users who have access to the internet to donate their idle computer time. This time is utilized to support research and in turn, develop solutions to these dilemmas. Whether you're out having lunch or flouncing about at a party, your idle computers can contribute to eminent scientific research that could subsequently make a difference in the world we live in.

Currently, "Global Grid" has attracted more than 415,000 participants, with more than 1.4 million computers participating in scientific research. As more and more people donate their idle computer time, our research progress will continue to advance and evolve. Make a donation and be part of the movement.

2. Here is a short clippings report. Please edit these to make the two pieces sound as much like professional news articles as possible. The Chinese is there for reference only - you do not need to edit this; if possible, please check against the Chinese for consistency.

TCL李东生:目前没有停产CRT彩电计划(新浪网 11/02)北京商报

http://tech.sina.com.cn/e/2009-11-02/05553555415.shtml

10月29日,TCL集团董事长李东生在北京TCL总部举行的三季度业绩报告解析会上表示,虽然CRT业务份额在呈现不断下降的趋势,但降幅仍比中国市场的平均速度要"好一些",公司目前没有停产CRT彩电的时间表。

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