Nike Ads Vs. Adidas Ads

Darren Dildy

October 8, 2013

Dr. Hamilton

Thesis Statement #2

Nike Ads vs. Adidas Ads

In order to stay relevant and competitive in the sports world, you need to have meaning behind your ads. Not all ads are the same; there are many meanings of ads that are put out there for us to see. In this essay I will talk about the differences between Nike and Adidas ads. These two corporations are two of the biggest companies out right now that is very relevant in America, and especially the sports culture. Nike ads motivates viewers to love their sport and make it life, but Adidas' ads focus on more than just the sport.

To start off, both companies are out to achieve different goals. If you want something to motivate you, and not just to get you to buy it, then you should watch Nike ads. Nike ads make you love your sport more, and make it just as important as life itself. It increases your self-esteem and motivation; therefore, you are motivated to not just buy Nike, but to play better in your sport. But if you like things that catch your eye and appeal to you, you'll like Adidas ads. Adidas ads focuses on more than the sport. They focus on fashion and the newest style to attract customers.

In Nike ads they have motivational slogans like "JUST DO IT", which just motivates you along with liking Nike. The adidas slogan "Impossible is Nothing", shows that they can do anything, and more than sports. Many motivational quotes are part of Nike, while one quote stands for everything they do in Adidas. With Nike, the short powerful and motivational quotes are key and somewhat essential. On the other hand, Adidas has on quote and repeats it with everything new they promote. This isn't bad at all, but this is how Adidas does it keeping one slogan shows originality and trust behind the slogan.

One of the most important aspects of marketing a brand, is who you chose to further promote and represent it. When you can grab some of the top athletes/celebs around, you have advantages and disadvantages. The difference between Nike and Adidas is that Mike uses strictly athletes. On the other hand, Adidas uses more than athletes, such as rappers and celebrities. These two companies are similar, but each have their own view of how they want a player or celeb, to promote the company. The three main aspects that compare the two are promotion, marketing, and sales.

One of the major aspects you should look at when seeing Nike ads, are motivation. With motivation, it can give you hope and much more. It helps you focus more on the goal of what you want to accomplish. Motivation can work with school, work, sports and any other specifics. Motivation is specialized to push you more to do