Mr Kamaal Uzair Zubeir Ali

The goods are now finished, and they need to be sent along the supply chain towholesalers, retailers or the final consumer. Mercedes motors manage their own Showrooms in different countries. Mercedes motors make their product easily assessable.Marketing and Sales:In true customer orientated fashion, at this stage the Mercedes motors prepares theoffering to meet the needs of targeted customers. This area focuses strongly uponmarketing communications and the promotions mix.Service:This includes all areas of service such as final checking, after-sales service, complaintshandling, training and so on. Mercedes value their customers.

Support Activities

Procurement:This function is responsible for all purchasing of goods, services and materials. The aimis to secure the lowest possible price for purchases of the highest possible quality.Mercedes motors will be responsible for outsourcing (components or operations thatwould normally be done in-house are done by other organizations), and e-Purchasing(using IT and web-based technologies to achieve procurement aims).Technology Development:Technology is an important source of competitive advantage. Companies need toinnovate to reduce costs and to protect and sustain competitive advantage. Mercedesmotors implemented production technology, Internet marketing activities, leanmanufacturing, Customer Relationship Management (CRM), and many other technological developments.Human Resource Management (HRM):Employees are an expensive and vital resource. Mercedes motors manage recruitmentand s election, training and development, and rewards and remuneration. Mercedesmotors consider their employees as HUMAN CAPITAL. The mission and objectives of the Mercedes motor is the driving force behind the HRM strategy.Mercedes motors uses following techniques to retain their employes:

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Recruitment

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Selection

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Training and development

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Compensation