Mgmt 220 - China International Publishing

China International Publishing Group

By Noe Rodriguez

MGMT 220-01

American Intercontinental University Online

September 24, 2011

Abstract

Herein are discussed the different operations of China International Publishing Group they are as follows Mission Statement, Product Strategy, Distribution Strategy, Pricing Strategy, Global Business Environment, Target Market, Communication Strategy. And a brief overview of culture impact.

Introduction

CIPG.com is a company who publishes more that 3,000 book titles each year publishing includes and is not limited to digital and periodicals. This company has many employed in 20 countries and other regions and is recognized by the friendship award from the Chinese Government.

Mission Statement

The mission statement for cipg.com consists of introducing China to the world in nearly twenty different languages through their books and periodicals and websites. (www.cipg.com.cn)

Product Strategy

CIPG's main strategy contain general editorial administration office and an international cooperation department as well as a financial department and a human resources department the business is focus on cross - cultural communication theories and practices. (Cipg.com)

Distribution Strategy

China International Publishing Group distribution is done through books, magazines and websites, it currently has 20 subsidiaries and 12 overseas branches, its distribution is located in the United States of America, Britain, Germany, Belgium, Russia, Egypt, Mexico, Japan and Hong Kong CIPG uses sales techniques as well as outside sources to distribute their material to the consumer. Currently 3000 people are staffed within different countries to keep up with its distribution. (CIPG Overview) If you would ask me its distribution strategy, I would say it is Media distribution strategy, chain stores, and import export, sales. (Xinhua Finance Partners with Beijing Review Magazine)

Pricing Strategy

CIPG uses the "Go Out" strategy for pricing. The industry depends upon creative ideas and as well as good products. That will reflect the concepts of mercerization and globalization, this is done by optimizing the way the resources are allocated as well as establishing conference and platforms. Speeding the intermediaries is an important facet of cultivation, and the promotion of private enterprises and individual to be able to carry out this strategy. (China Media News)

Business Environment

CIPG business environment is good not only because its originated in China and has come up to a very good economic power and it brings plenty of business for entrepreneurs and business people. Of course anyone that is to do business in China is cautioned to study the venture before hand. CIPG has over 5,000 employed capital assets are (US$604.81 million) sales profits are 2.5 billion. Yuan China publishing group is by all means a giant in the publishing industries, through