Management Case

This review is undertaken as a part of the MAN5010 unit_ Management. The purpose of this review is to explain what is cultural understanding and why cultural understanding plays an important role in achieving organisational success in the 21st Century. In this review, I concentrate to explain what is organisational culture, what is cultural understanding, and why cultural understanding can help to reach organisational success in the 21th century. According to H. Schein, organisational culture has three types of culture that are operator culture, engineering culture and executive culture. To manage three cultures and keep the company operating efficiency and safely, cultural understanding become very crucial. The culture in the different location is not the same but the workers in the company can come from different country or different parts of the same country and their culture is not similar. Understanding culture means that the hobby, the habit, the religious and spiritual beliefs.... of all members in the group or the company can be known (Zion, S. & Kozleski, E., Understanding culture, 2005). In general, cultural understanding is very useful in attach the target the company or the group want to get. Understanding culture clearly can help to get the objective faster and easier. For example, in the hospitality it can help to motivate the travellers want to come or go back with that service or in the chemist industry, it helps to create the new medicine quicker and more effectively.

Objective

* To explain clearly and particularly what is cultural understanding and organisational success.

* To illustrate why cultural understanding is necessary in obtaining organisational success.

* To search for evidence to show that cultural understanding is very crucial in attain organisational success in the 21th century in medicine industry and in hospitality industry

Brief description of research

The materials I used in this review include a series of academic journals from websites that are related to medicine industry and hospitality industry and in the text book also Management : Asia Pacific Edition 3ED book.

Key Findings

Organisational culture has three types of culture that include operator culture, engineering culture and executive culture and there are some problems among these cultures.

Culture is the knowledge, the opinion, the traditional custom, the belief, etc... of the people about the life. The culture is not similar in all over the world and in the different areas of the same country as well as