Kraft, Inc. Outline

KRAFT, Inc.

Preface:

A. Topic: Kraft, Inc. Global Operations

B. Interest: How a company, such as Kraft, can be successful in a global economy

C. Purpose Statement: To analyze and evaluate the success of their international business operations

Introduction:

A. Thesis: Kraft offers brand name snacks and beverages to the world

B. Overview: We'll take a look at Kraft's climb to worldwide success

C. Why: To learn how a company can become and continue to achieve global success

Body:

A. Main points:

a. The History of Kraft

b. Overview of business and products

c. Key products in international markets

d. Market strategy by location

e. Partnerships and alliances

f. Obstacles in each market

g. Revenue and growth

h. Evaluation of success

i. Recommendations

B. Supporting ideas:

a. Founded in 1896, having introduced cereal

b. Kraft's brands are divided into 5 main sectors; snacks, beverages, cheese, grocery, and convenient meals

c. Products located in 140 countries around the world

d. Kraft understands different cultures and customs

e. Kraft has several partnerships and alliances worldwide

f. Supply chain challenges, increased mandated costs and logistics

g. Increased revenue and growth has been reported

h. Kraft holds the top global position in 11 categories

i. Several key arguments could be made to help improve Kraft's global strategy

C. Evidence:

a. Kraft has been around for over 115 years, founded in 1896 by Charles Post. It currently holds the number 2 position worldwide

b. Some products offered by Kraft include Kraft cheeses, Oscar Mayer meats, Post cereals, and Maxwell House coffee

c. Some brands famous in Western Europe include; Jacobs Coffee (which is number one), Tassimo, Milka, and Miracoli.

d. An environmental