How Korean Dramas Affect the Interpersonal Communication, Particularly Between Dlsc Students and Koreans in the Philippines?

General Topic: How Korean dramas affect the interpersonal communication, particularly between DLSC students and Koreans in the Philippines?

I. Introduction

A. Rationale / Background of the Study

Teenagers and young adults in today's generation can easily be influenced by what the media is satisfying their senses. Focusing on what usually entertains a human being is what they perceive on television, and now, even what the television gets, new media stretch it out for an advance experience of satisfaction. While concentrating about this facts in a way of how Filipinos think and interact, Filipinos are more vulnerable and can be easily attached to what other cultures are partaking and trending worldwide.

South Korea has been very active in the industry of trading everything that they have; products, services, technologies etc. But looking back at the time when Koreans first migrate in the Philippines, it all started lasting until the end of World War II, consisted of just a few disconnected individuals, Jang Bogo of Unified Silla was said to have visited the country as early as the 8th century. Until a millennium later in 1837, Andrew Kim and 2 other Korean Catholics took refuge in the Philippines after fleeing in Macau where they are studying. Some Korean soldiers came with the Imperial Japanese Army when it occupied the Philippines during World War II; three, also from Uiju, are known to have married local women and chose to remain in the country permanently. One of them, Pak Yun-hwa, went on to establish the Korean Association Philippines Inc. in 1969, which would grow to become the country's largest Korean organization.

It also consisted of the war brides of Filipino soldiers who fought on the side of the UN Forces in the Korean War. About 30 moved to the Philippines with their husbands in the 1960s; in 1975, they formed the Mothers' Association. Then, their migration increases, with the growth of the South Korean economy, companies in labour-intensive manufacturing industries responded to increasing wages by relocating their operations to other countries, including the Philippines, beginning in the 1980s.

As a result, managers of enterprises both big and small, along with their families, began to increase. In the 1990s saw an expansion in the variety of Korean businesses in the Philippines; South Korean business people not from just manufacturing companies, but import-export businesses, restaurants, and construction companies, all founded ethnic-specific business associations in this era.

Beginning in the late 1990s and 2000s, saw the number of students increase. The influx of students coincided with a more relaxed visa policy of the Bureau of Immigration (BI) aimed at attracting foreign students. It was also marked by growing influence and engagement by the various Korean associations with mainstream Philippine society.

Most Koreans would tell, if asked what would be the reason why a lot of them are here in the Philippines, is because they are attracted to what the Philippine education has to offer them. They would brag that the tuition fees here just to learn English majors or other courses are cheaper than in their own country even the tuition fees in high school. They also knew that they have better chances in finishing college with high quality of education here in the Philippines. And they believe that learning English language in the Philippines is better than learning it in their country.

There are also Korean restaurants and businesses that are spread all over the country. Korean entrepreneurs are also starting their own businesses in the Philippines like Cosmetics shops, Korean grocery stores etc. which they believe that it will help other Koreans to find something that they want to have from their country.

We can't deny how big the Korean community are now in the country. We can now see that there are a lot of Koreans wherever we go, but more importantly, what they have really succeeded in taking part of every Filipinos lives is through their drama series

It is not official that Korean dramas are the first to dominate the television in every Filipino houses. Looking back in the Philippine History, we have Japanese, Spaniards, and Americans who mainly overpower our country, but through the years Filipinos just welcomes every kind of culture that is being shared, as well as Filipinos sharing what Philippines have. As the demand for the media entertainment through television arises, there is no doubt that Filipinos are fascinated in local teleseryes, but as the globalization is slowly growing; they open their minds and slowly adores foreign teleseryes. The Latin America was the first to invade Philippine televisions. They are mostly dubbed in Filipino from Spanish for the Filipinos to appreciate more the essence of the drama.

After the Mexicans, Asian fever now captures the Filipino hearts when the Taiwanese drama "Meteor Garden" aired in 2003, which is also dubbed in Filipino from, which features the popular Taiwanese boy group F4. It was then that "Meteor Garden" was the start of Asian fever in every Filipino television in which Filipinos are easily attached to the new genre of a story, after which it was followed by a lot of "chinovelas" that also captures the heart of every Filipinos.

Asian fever still continues it frenzy over its Filipino viewers. Korean drama became a trend after the "chinovelas" garner huge viewers. In 2005, the Philippine television opened their senses and welcomed the Korean dramas in every Filipinos television. Most of the Korean dramas that hit in the Philippines are Stairway to heaven, Full House, Endless Love and most of all, Lovers in Paris. And now, Filipinos are influenced by what the Korean dramas have shared. Filipinos are now appreciating Korean foods and enjoys exploring their dishes in different Korean restaurants, and even trying out some beauty