Google Case

The most recent annual report conducted by Google was for the year of 2012. In 2012, Google reported a total net income of $10,737,000. To contrast the 2012 figures, an analysis of the most recent report must be conducted for the previous reporting period, which is 2011. The total net income for Google that was reported in 2011 is $9,737,000. A significant increase of 1 million dollars was the total difference distinguished by Google's total net income from 2011 to 2012. The change in dollars represents the increased productivity and market capacity Google is making their impact on.

Google also has a large reputation for expanding their brand in the manner of different facets within their brand as well as through the acquisition of other companies. Constantly building and growing, Google's assets directly reflect this growth in their annual reporting. Google's total current assets for the most recent reporting period of 2012 is $93,788,000. To demonstrate Google's asset growth, contrast from Google's 2011 reporting of total current assets that came in at $72,574,000. The difference between the two reported figures shows a difference of $21,214,000. The increase in assets in one years time shows Google's persistence to build and improve their brand while also making large acquisitions of newly developed companies.