Google Case Study

GOOGLE: Group Assignment

Questions

1. Discuss competition in the search engine industry. Which of the five competitive forces seem strongest? Weakest? What is your assessment of overall industry attractiveness?

2. How is the search engine industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years?

3. What are the key factors that define success in the industry? What are the key competencies, capabilities, and resources of successful search engine companies?

4. What are the company's key resource strengths and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present?

5. What strategy recommendations would you make to Google's top-management team to sustain its competitive advantage in the search engine industry?

GOOGLE: Groepopdrag

Vrae

1. Bespreek mededinging in die soekenjin bedryf. Watter van die vyf mededingende kragte blyk die sterkste te wees? Swakste? Wat is u assessering van die algehele bedryf se aantreklikheid?

2. Hoe is die soekenjin industrie aan die verander? Watter kragte blyk die mees waarskynlike te wees om belangrike veranderinge in die industrie aan te bring in die volgende drie tot vyf jaar?

3. Wat is die sleutelfaktore wat sukses in die industrie definieer? Wat is die sleutel bevoegdhede, , vermoëns en bronne van suksesvolle soekenjin besighede?

4. Wat is die maatskappy se sleutel bronsterktes en mededingende vermoëns? Watter mededingende laste en bronswakhede het dit? Watter geleenthede bestaan? Watter bedreigings vir voortgesette sukses is sigbaar?

5. Watter strategie aanbevelings sal u aan Google se topbestuurspan maak ten einde sy mededingende voordeel in die soekenjin bedryf te behou?