General Notes Rcc

General Notes RCC:

* Global Company, 5 brands, 38 cruise ships, 78650 births, 425 destinations.

* They offer Cruise vacations and tour/holiday packagaes

* Increased Revenue in 2008(6.2%), but net profit (4.9%) and operating profit decreased (7.7%)

* Constant Merging, Joint Ventures, Pullmater Vertical Integration, Changed name to RCI I standing for International (represent the services)

* Became public and starting issuing shares in 1993

* Joined US Tour Operators Association in 2001 and signed deal to distribute Seattle's Best Coffee on fleets

* Company Introduced automated booking in 2002, The entered agreement with BLRA to construct new cruise port facility at the Military Terminal in Jew Jersey.

* They launched website in 2003

* Opened Port in Bayonne in 2004 and expended presence in Boston by adding 2 ships.

* In 2004 Sovereign Seas waste- launched with additional dining room, balconies and entertainment options.

* Launched Online Check-in in 2005(better service)

* Scholar Ship (contributing and giving back by providing education)

* Partnered with Blau and Associates, a restaurant developing firm to serve as the new culinary consultancy across the fleet in 2007.

* Established Asia Pacific headquarters in 2007(Singapore), RCC Asia. For RCI, CC and Azamara.

* 2007, launched new brand, CDF, Croisieres de France, for French Market.

* 2007, Sovereign of the seas assigned to Pullmator

* TUI Joint Venture, German cruise market.

* Expected to recognize a small gain on sale in Island Cruises and the termination of the Island Star Charter

* Enter Dubai in 2010. Signature style of cruising to mixed international guests.

* New offices in China, Beijing and Guangzhou to extend reach in China(growing importance of the China marketplace.

* One was already opened in Shanghai in 2007

* In 2009, They suspended its port calls to Mexico due to Swine flu (wanting to understand it better). Sign of importance of guest safety

* 2009, Dubailand, member of tatweer and RCI signed a memorandum of understanding towards formulation of Strategic Marketing partnership. Boost cruise industry and Dubai

* 2 Geographic divisions, US(60%) rest of world(40%)

* US increased 1.2 % un 2008 while rest of world did 14.8%, a clear signal of RCC's efforts for globalization

* Strong Market precense boosts revenues and profitability.

* Environmental legislation and regulations could affect the company's operations and increase operating costs

* RCC is second largest cruise company in the world and has largest number of berths

* Celebrity Cruises was top rated premium cruise line in 2008

* Broad portfolio = different and new customers and increasing market penetration

* Cruising has increased market share. There was a 3.6 increase in cruise passangers with a significant amount being first time cruisers (potential new loyal guests).

* Improving International presense. Redeployed some of the ships from America to Europe, Latin America and Asia in FY 2008. (making rest of world presence bigger).

* Plan to have more ships, more locations in 2012, economies of scale.

* Technological improvements such