Fd2 in Japan

HISTORY

On March 29th, 2007, Honda announced the release of FD2 in Japan. They have improved the performance of the engine by surfacing the head-port. Besides that, they also adopted it to the Drive-By-Wire by tuning the intake or exhaust manifolds.

To make the product achieve high performance, it has been adopted to the lightweight and high-rigid body shell. Besides that, exclusive suspension, specially tuned ABS system, 18 inches Potenza tires, and 17 inches front disc brakes with Brembo 4-pot aluminium callipers were included.

VISION

1. Seeking solutions for a harmonious environment

In order for human to continue to exist on earth, they need to find ways of development so that human can coexist with the environment. Hence, new knowledge and technology are introduced to correctly understand the impact of the environment.

Therefore, Honda has made science and technology as their highest priority and has continued to work on it for many years to come. In the future, Honda will work to expand the opportunities for various angles of discussion making and also aiming to achieve a more comprehensive innovation for the development of new knowledge.

1. Shifting the social paradigm

This is one of the most essential element that Honda practices. They utilize the power of society by promoting themselves through the power of science and technology. The improvement of new knowledge and technology has opened doors to new eras for humanity.

Honda has urged its workers to strive in the modern technology world so that they can prevent the gap between them and also the people who has made full use of the new technology.

1. Pursuing new frontiers for life

Honda has always considered the perspective of ‘people and life’ an essential factor of ecotechnology. Honda has always strived for the development and expansion of this perspective. Besides that, Honda has always considered the approach of making everyone comfortable with the modern technology an immense importance.

MISSION

In maintaining the global viewpoint, Honda is truly dedicated in supplying products of the highest quality, with a reasonable price for worldwide customer satisfaction.

BRANDING STRATEGY

Brand can be considered as the major continuing asset of a company. The brand of the company sometimes can even outlast the company’s specific products and facilities. Brand plays the role as the most important key element in the relationship bridge between the company and the customers. It represents the customers’ perception on the performance of the products. Therefore, branding strategy can be manifested as the long-term plan for developing successful brands to achieve specific goals.

The branding strategy for the FD2 can be seen from the perspective of Honda making improvement to the Honda Civic product line. The enhancement in the FD2 makes drivers of the Honda product want to possess one. This is one of the way Honda makes sure that their customers are always satisfied with their product. From this, Honda can move forward to achieve their specific goals with worrying of any setbacks.

PACKAGING STRATEGY

Packaging involves the process of designing and producing the container for the product. It is basically used to hold and protect the product. With advanced technology nowadays, it has made packaging an essential element for marketing tools. Companies with big reputation uses the power of packaging to create immediate customer recognition.