Executive Summary

Executive Summary

****** is a start-up high end fashion retail establishment targeted at ladies between the ages of 25 and 40. Our style is classy, upscale, versatile, and expensive clothing. Sell fashionable and luxury clothing to women, as well as the addition of dedicated shoe and handbags. The only location that would be conducive to the sale of these products is in a business and high end district with very high walk-by traffic. Therefore, the location requirements are a high traffic, high end indoor mall.

Our mission statement is to provide luxury and fashionable products to customers, as to be a one of the leading of woman's fashion contemporary wear in the Hong Kong market. We produce goods in a eco-friendly way and the style of our products are stylish and detailed. We highly focus on the needs of our targeted customers as we want to provide all the best of ours. We keep our product in high quality standard and the best value for the customer.

The company vision of is expand **** into a well-known fashion contemporary wear in Hong Kong and in our industry. The goal of us is to establish a good marketing schedule in our flagship department stores and the shopping mall in Hong Kong. Also, we are planning to expand our product line and fashion market as well as adding new product lines, to provide more to our customers. In addition, we plan to explore opportunities for online sales. We will also provide the best customer services to our customers as to achieve this goal and provide good attitudes to service the customers' needs.

Mission and vision

* Our mission that we keep to adopt are:-

* We will providing eco-friendly products as to maintenance the eco balance of our world:

* keep provide high quality products and the best services of ours:

* make sure our staffs can provide the best services to the customers and make them become the most fashionable:

* keep expand our market share in the Hong Kong Market:

* Also extend our product line as well as adding new product lines:

* Exploring opportunities for online sales.

Moreover, our business objective is to strengthen social network by developing brand awareness and also differentiate ourselves by marketing strategies, exclusiveness, and high brand awareness.